More From Noor Lobad
The Hair Edit Looks Beyond Accessories With Liquids Launch
The brand, best known for its hair clips and heatless styling tools, is debuting a five-piece hair care…
Front Row Acquires Marketing Agency Socium Media
The deal marks Front Row's second acquisition in a year.
Inside Whatnot’s Booming Beauty Resale Business
The Los Angeles-based live selling platform, which netted $8 billion in live sales in 2025, saw beauty grow…
Fragrance Brands Are Doubling Down on Innovative Formats — Again
The fragrance craze is entering jelly balm territory.
Ulta Beauty Is Getting In on Sports With Own Athlete Roster
The retailer has teamed with six women athletes across sports and ages for an inaugural athlete collective.
TikTok Shop’s Ajay Salpekar: ‘We’re Just Scratching the Surface’
The platform's general manager of beauty joined the WWD Beauty of Tomorrow podcast to talk growth, K-beauty…
Tree Hut’s Parent Company Is Launching a Gen Alpha Bath Brand
Called Splash, the line is part of Naterra's plan to diversify its business beyond Tree Hut's hero body…
Interparfums SA Brings Solférino Paris to the U.S.
First launched last July, the brand offers Interparfums a line to the fast-growing niche fragrance consumer.
DTC Traffic Is Still Growing in Beauty — It Just Depends Where
The top 10 beauty companies by direct-to-consumer traffic growth in 2025 indicate high interest in…
How Nutrafol Plans to Supercharge Its Men’s Business
The brand is introducing a hair growth supplement for men ages 50-plus as it looks to boost its minority— but…
How Claudia Sulewski’s Cyklar Is Reshaping the Modern Body Care Routine
The fast-growing brand has struck a chord with Gen Z and Millennials for its innovative formats. Next, it's…
Why Beauty Brands Are Betting on Acne Care in 2026
Several brands are kicking off the year with creative, acne-busting topicals.
The Top 10 Brands on Ulta.com in 2025
A look at which beauty brands dominated Ulta's online channel in 2025.
Will Wellness Finally Find Its Groove at Beauty Retail?
Capitalizing on growing consumer demand for wellness has been a challenge for beauty retailers in recent…
Indie Fragrance Sales Grew 46 Percent in 2025
Sales grew more than four times faster than those of conglomerate-owned fragrance brands.