More From Noor Lobad
Why Influencer Brands Are Taking Over Beauty Again
A decade after influencer brands first made their mark on beauty, a new generation of creator-founders are…
The Beauty Developer Favored by Touchland Is Launching Its Own Brand
Paris-based Innovative Beauty Group is gearing up to introduce an inaugural slate of owned brands — starting…
Why It’s Becoming Harder for Beauty Launches to Go — and Stay — Viral
For even the buzziest new products, average time in the spotlight is dwindling. Here's what to know.
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As ChatGPT and other AI search engines change the way consumers discover products, brands are developing…
Can Amika Conquer Body Care?
With a three-piece collection launch, the hair care brand is looking to bring its momentum to a new category.
Why Elizabeth Arden Is Launching Its First New Fragrance Pillar in Eight Years
Called Eternal Aura, the launch is the first of several to come from parent company Revlon as it revs up its…
TikTok Shop Could Be a Top-3 Global Retailer by 2030, Report Shows
A new report by Flywheel estimates TikTok Shop could soon own 14.6 percent of global marketplace share.
TikTok Shop Could Be a Top-3 Global Retailer by 2030, Report Shows
A new report by Flywheel estimates TikTok Shop could soon own 14.6 percent of global marketplace share.
Side Parts, Slept-in Glam and the Best of Beauty at New York Fashion Week
Though inspirations varied, looks across the shows most commonly offered homages to the power and…
The Top Hand Creams and Lip Balms Purchased During the U.S. Cold Streak
Data shows that as temperatures dropped, hand cream sales soared. Here, the top products purchased from Jan…
The Latest Beauty Executive Moves at Grande Cosmetics, Auréa Group and More
Grande Cosmetics founder Alicia Grande has a new role, plus other executive shifts afoot in beauty.
The Top 10 Black-founded Beauty Brands on Social Media in January
Danessa Myricks Beauty, which ranked number-two, saw the most significant year-over-year growth in online…
Move Over Sandalwood, Fantasy-note Fragrances Are Perfume’s Next Big Thing
A wave of imaginative, vibe-based scents are bringing a dose of whimsy to perfume.
How Eight Fashion Insiders Prep and Primp for Fashion Month
Inside the pre-fashion month beauty regimens of Gabriella Karefa-Johnson, Tiffany Hsu, Kim Russell and more.
Christian Siriano Is Launching a Skin Care Brand
The line, called Runway by Christian Siriano, will feature seven products.