More From Noor Lobad
EXCLUSIVE: Misty Copeland and Lana Condor Front Thorne’s New Women’s Health Campaign
The omnichannel movement centers on the supplement brand's latest launches: Perimenopause Complete and…
Roblox Doubles Down on Beauty, Launches Makeup for Avatars
The foray is likely to be a profitable one for the Gen Alpha-loved gaming platform, where on-site spending…
The Latest Beauty Executive Moves at YSL Beauty, Bellami and More
The need-to-know beauty executive appointments of March.
The 10 Hashtags Driving the Most Beauty Sales on TikTok Shop
Videos tagged with these terms drove more than $670 million in combined beauty sales during the last year…
Herbalife Acquires Cristiano Ronaldo-backed Supplement Company Bioniq
The personalized supplement company was launched in 2019 by former German national basketball team player…
With 13 New Brands, Ulta Beauty Wants to Dominate in Korean Hair Care
The retailer is launching a slate of Korean hair care brands online and in select doors as it bets even…
EXCLUSIVE: Buzzy K-beauty Brand Anua Enters Dermocosmetics
The brand's newest collection, developed with dermatologists, is part of Anua's plan to win even bigger in…
10 Years in, L’Oréal’s Skinbetter Science Unveils Its Next Big Thing
The physician-dispensed skin care brand's new molecule aims to help hyaluronic acid penetrate deeply enough…
The Korean Wellness Wave Is Coming — and Fast
Innovative, ingredient-driven Korean wellness brands are quietly employing the K-beauty playbook to enter the…
On TikTok Shop, a Brand for the Looksmaxxers Emerges
A men's personal care brand founded by an internet-famous barber has cracked TikTok Shop's top-10 beauty…
Why ‘Heartthrob Marketing’ Is Rising in Beauty
Beauty is increasingly wielding the power of the boy toy, and for good reason.
Coach Doubles Down on Gen Z With Newest Fragrance Launches
The brand's latest scents are fronted by Storm Reid and Omar Apollo, respectively.
EXCLUSIVE: Sally Beauty Wants a Beauty Festival of Its Own
The Texas-based retailer will host its first Colorfest pop-up on March 14 at The Grove in Los Angeles.
EXCLUSIVE: Olive Young Names First U.S. CEO
The appointment comes as the Korean beauty giant gears up for its first store opening in the market.
The Indie Beauty Brands That Won Social Media in January
Jennifer Aniston's LolaVie, which debuted a new hair growth serum, saw the most media impact value growth…