More From Noor Lobad
The 2025 Top 100 Beauty Companies
WWD Beauty Inc's annual ranking of the world's largest beauty companies by sales.
The Fragrance Community Felt Bigger Than Ever at the 2026 Fragrance Foundation Awards Finalist Luncheon
The luncheon brought category newcomers and longtime players together in New York ahead of the annual awards…
The 10 Beauty Brands That Ruled on Amazon in Q1
Skin care was the dominant category among the top players, data shows.
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Beauty Brands Are Heavily Reliant on Paid Content for TikTok Growth, Data Shows
Among the top 10 beauty brands by views growth during the first quarter, eight saw more than 90 percent of…
EXCLUSIVE: Nyx Professional Makeup Is Launching Body Care
"We're coming in loud," said global brand president Denée Pearson of the expansion, which spans 16 products…
Former Miss World, Jamaican Politician Lisa Hanna Launches Beauty Brand
The regenerative skin care line is bowing direct-to-consumer and at The Spa by Equinox Hotels.
The Portland Fire Taps Lashify as Eyelash Sponsor Ahead of WNBA Return
The team, originally in the WNBA from 2000 to 2002, will return to the court in May for the first time in 24…
Inclusive Beauty Brands Grew 1.8 Times Faster Than Less Inclusive Brands in 2025
Here, an exclusive look at where beauty is winning — and coming short — when it comes to diversity, according…
All Hail the Seven-step PDRN Routine
An inside look at why a regenerative ingredient traditionally derived from salmon sperm is taking over beauty…
Unilever Ventures Leads Mumbai-based Clayco’s $4.1 Million Funding Round
The skin care brand, launched in 2024, develops products inspired by global beauty rituals.
The Skin Cancer Foundation Gala to Honor ‘White Lotus’ Actress Michelle Monaghan, Adam Schweitzer
The gala will be held May 13 in New York.
EXCLUSIVE: Scentbird Is Launching Fragrance Blind Boxes
The platform's new program, Scentbird Society, will offer members a curated assortment of five mystery scents…
What Beauty Brands Need to Know About Gen Alpha
There isn't a set playbook for resonating with beauty's emerging — and ever-developing — young fans…
How ‘Euphoria’ Makeup Artist Donni Davy Built a Beauty Brand Based on Play
"I was an art kid, so my approach to artistry is that it should be easy; it should be fun," said the Half…
How L’Oréal Makes Luxury Beauty Feel Personal to Win
The company, which recently finalized an agreement to add Kering Beauté to its Luxe division, is the largest…