More From Noor Lobad
The 10 Most-loved Fragrance Brands on Social Media
Data from CreatorIQ shows that in September, Phlur was the number-one fragrance brand by EMV by a significant…
Why Black Beauty Founders Are Turning to TikTok Shop to Build Brands
As funding and retail commitments to Black-owned brands wane, a growing number of founders — veteran and…
The First Five-step Robotic Manicure Is Coming to Ulta Beauty
Developed by 10Beauty, whose investors include Victoria Beckham and Karlie Kloss, the robotic manicure will…
EXCLUSIVE: Bella Hadid Talks Bringing ‘Ôrebella to the Middle East
"When I think of the Middle East, I think about fragrance," said Hadid, who is launching her clean scent…
To Raise Capital, Female Founders ‘Must Not Be Afraid to Do Things Differently’
Jefferies' Sasha Radic and The Equity Studio's Anna Sweeting discuss how women in business can best attract…
The 10 Top-growing Beauty Brands by Online Buzz Right Now
Propelled by its inaugural fragrance, Miu Miu takes the top spot, data from Traackr shows.
The Team Behind Old Navy Beauty Talks Strategy, Unveils Products
Old Navy is the first brand within the Gap Inc. portfolio to roll out its beauty assortment, which includes a…
Hims & Hers, Starface Veterans Develop At-home Acne Steroid Injection Pen
Developed by the same start-up studio that launched Hims & Hers, Indomo is looking to bring injectable skin…
Experts Talk How Beauty Will Perform for the Holidays
The holidays are reliably a boom period for beauty sales, but this year — more than in recent years prior…
Mikayla Nogueira’s POV Beauty Is Launching Makeup
After debuting a line of skin prep essentials earlier this year, the TikTok star is introducing her own take…
UConn Basketball Star Sarah Strong and Mom, Allison Feaster, Join Madison Reed as Ambassadors
The duo's partnership with the hair color brand marks the first such mother-daughter venture in NIL history.
Which Arab Fragrances Are Selling Most on Amazon?
Viral brands like Lattafa are netting as much as $7.6 million in sales each month on Amazon as Arab…
Amouage Opens New York Flagship Boutique
The Omani luxury fragrance house, on track to soon double its size from 2023, is introducing its first…
E.l.f. Cosmetics to Launch In-stream Shopping on Twitch
The beauty brand has teamed with Amazon Ads to test the first in-stream live shopping element on Twitch.
EXCLUSIVE: Amorepacific to Host Multibrand Pop-up in New York
The Korean beauty conglomerate will feature Laneige, Innisfree, Aestura and Hanyul in its upcoming "Seoul in…