More From Noor Lobad
How Brands Can Turn Consumers Into Community
Leaders from NYX Professional Makeup, Cocokind and Noyz share their thoughts on community at the 2025 WWD…
How Key Beauty Shopper Behaviors Are Changing — and How to Evolve With Them
For the first time, NielsenIQ reports online sales now comprise more than 50 percent of the beauty business…
Five Handmade Bag Charms to Add to Your Collection Right Now
Your Labubu is lonely.
The Ultimate Fall Fragrance Guide
From Dries Van Noten's Camomile Satin to Ellis Brooklyn's Queens Caramel, 15 fragrances to add to your…
For Indie Beauty Brands, the Survival of the Fittest Is On
As tariff uncertainty and business costs climb, beauty's indie players must get creative to stay efficient in…
Sephora Brands Dominate Online Skin Care Conversation, Data Shows
Eight of the top 10 skin care brands by earned media value in August are sold at Sephora, data from CreatorIQ…
In ‘The House of Beauty,’ Arabelle Sicardi Dives Into Beauty’s Lesser-told Tales
An anthology of eight essays, the former beauty editor's first book will launch Oct. 14.
CeraVe Teams With NBA as Official Skin and Hair Care Partner
The popular skin care brand will partner with basketball players and personalities for social media content…
Online Beauty Spend Is Growing Faster Than In-store, Data Shows
Global beauty sales, meanwhile, have increased 10 percent in the last 12 months, NIQ's State of Beauty 2025…
Sephora Deepens Bet on Gen Alpha, Readies Evereden for U.S. Store Launch
Gen Alpha-focused Evereden, whose 2018 founding preludes the "Sephora kids" phenomenon, is launching its…
Diane von Furstenberg, Michael Kors and More Share Their Best Memories of Leonard Lauder at Memorial Service
Diane von Furstenberg, Michael Kors, Karlie Kloss and many others stopped to remember the beauty legend at a…
Which 10 Beauty Sets Are Dominating Sales on TikTok Shop
Data from Charm.io shows that 30 of the top 100 beauty products sold on TikTok Shop are sets, with top brands…
FIT Adds Associate Degree Program for Cosmetics and Fragrance Marketing
The program will commence during the 2026-27 academic year.
Revlon Taps Estée Lauder Alum to Lead Fragrance Division, Elizabeth Arden Brand
Amber Garrison has been named president of the company's global fragrance portfolio and its Elizabeth Arden…
EXCLUSIVE: Squishmallows Is Launching Fragrance
The plush toy brand is debuting a trio of scents inspired by three of its fan-favorite characters, set to…