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Noor Lobad

Beauty News Editor

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More From Noor Lobad

Former Celebrity Hairstylist Kahh Spence Is Launching a Unisex Fragrance Brand

Called Samir Grey, the brand will debut later this month with one fragrance and an aim toward accessible…

The Latest Beauty Executive Moves at Estée Lauder, Neom Wellbeing and More

U.K.-based Neom has a new general manager for the U.S., plus other shifts.

From Oakcha to Jo Milano Paris, Dupe Fragrance Brands are Proliferating — and Winning — on TikTok Shop

A breakdown of the 10 fastest-growing fragrance brands on TikTok Shop this year, per Charm.io.

Soko Glam to Launch K-beauty Shops-in-shop at Space NK

The shops-in-shop will roll out to 30 Space NK doors beginning Aug. 12.

Makeup’s 10 Most Viral Brands in June

A breakdown of the most talked-about makeup brands in June, according to CreatorIQ.

K18 Takes on Heat Protection With Newest Launch

Powered by a proprietary molecular shield called ResiliCore, HeatBounce aims to protect strands while…

The Top 10 Beauty Brands by Organic Growth in TikTok Hype

Standouts include Pamela Anderson's Sonsie to Umberto Giannini's eponymous hair care line, according to data…

Everyone Wants to Smell Like SPF — Again

From Vacation to Sun Bum, sun care-inspired perfumes are hot once again.

A Beauty Incubator Tried to Launch an AI Fragrance Influencer. Human Influencers Weren’t Impressed

Slate Brands introduced Iris Lane — billed in her Instagram profile as "the first AI perfume influencer" — on…

Beauty’s Race to Snap Up This Year’s Cast of ‘Love Island USA’ Has Begun

The show's seventh — and most-viewed — season to date closed this week, and beauty brands already appear to…

With the Help of Usher, Ralph Lauren Is Expanding Its Men’s Fragrances Beyond ‘Polo’

The brand is introducing a "more elevated" scent franchise with the launch of Ralph's Club New York, fronted…

Who’s Winning the 2025 Fragrance Game so Far?

Findings from YipitData show that TikTok Shop and Target are neck-and-neck by fragrance sales; Kayali is…

There’s Now a Tool for Predicting How Your Skin Could Age With Versus Without SPF Use

Called "SPF Truth Booth," the simulator was developed by SkinGPT maker Haut.AI.

How Will Trump’s Tariffs Impact K-beauty?

A renewed threat of tariffs is looming over the category at a time when K-beauty brands are looking to…

Olehenriksen Doubles Down on Gen Z With Peach Glaze Collection Launch

The Danish skin care brand, recently viral for its Pout Preserve lip balm, aims to build a new Gen Z hero…