More From Noor Lobad
Olehenriksen Doubles Down on Gen Z With Peach Glaze Collection Launch
The Danish skin care brand, recently viral for its Pout Preserve lip balm, aims to build a new Gen Z hero…
A Breakdown of Which Facial Skin Care Categories Are Growing This Year
Data from NielsenIQ shows that, through April, facial skin care dollar sales grew 11.1 percent — down from…
The Latest Beauty Executive Moves at Davines Group, the British Beauty Council and More
Davines Group is bolstering its skin care division with a new hire; longtime beauty podcaster Brooke DeVard…
Benefit Cosmetics Wants to Rule in Foundation Next
The makeup giant — which is the top prestige brand by both mascara and primer sales in the U.S. — is adding a…
Tone, the Personal Care Brand Founded by Six Twitch Streamers, Is Entering Target
The fragrance-forward body care brand by Twitch streamer group AMP netted seven-figure sales within three…
How Much Beauty’s 10 Biggest Brands on TikTok Shop Made in May — From Tarte to Maybelline
A breakdown of the top 10 beauty brands by TikTok Shop sales during the month of May, per Charm.io, plus…
With WhatsApp Partnership, L’Oréal Paris Wants People to Ask Beauty Genius — Not ChatGPT — for Beauty Help
After soft-launching the generative AI-powered beauty advice and education tool in October, L'Oréal Paris is…
Is the Labubu Effect Coming for Beauty Next?
The Pop Mart-made dolls have seen a surge in popularity across the globe, spurring collaborations with brands…
From Dominique Ropion to Mona Kattan — Eight Fragrance Makers Tell the Inspirations Behind Your Favorite Scents
How a trip to Turkey catalyzed Ropion's now-iconic Portrait of a Lady scent for Editions de Parfums Frederic…
‘Fragrances Are the New Sneakers’: How Perfume Became a Teen Status Symbol
Fragrance-savvy teenagers are driving discovery and shaping trends within the scent category, which has…
How Fragrance Became a Burgeoning Subculture
Following the early-pandemic emergence of #PerfumeTok, fragrance has become a connector across groups and…
Winning in Gen Alpha’s ‘VirtuReal’ World and Making Beauty More Science-driven: Key FIT Capstone Takeaways
On Thursday, graduates of the Cosmetics and Fragrance Marketing and Management program delivered research and…
WWD Editor’s Choice SPF Awards 2025
From everyday sunscreens to tinted offerings to the best for dry skin, body and beyond.
Former Living Proof CEO Heads to Odele
Zach Rieken has taken on the top spot at Odele.
The 10 Biggest Beauty Brands on Social Media in France — From L’Oréal Paris to Dessange
Monthly data from Traackr shows who's winning on French consumers' social media feeds.