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Noor Lobad

Beauty News Editor

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More From Noor Lobad

Fragrance Dupe Brand Dossier Is Opening Stores

The viral, 2019-founded brand, best known for its "Impressions" line of designer- and niche-inspired…

Dieux Cofounders Launch Sun-Screener, a Tool Meant to Demystify SPF Filters for the Masses

Launching Friday, the virtual tool assesses ingredient lists of SPF products to provide research-based…

Colin Walsh to Step Down as CEO of P&G’s Specialty Beauty Division

He will be succeeded by John Brownlee, who helms the conglomerate's North American hair care division.

Why Guava-themed Beauty Launches Are Going to Be Everywhere This Summer

From Summer Fridays to Anna Sui, beauty brands are embracing guava as the "It" fruit of summer — and data…

Inside the 2025 Annual Fragrance Foundation Awards

There were no losers as beauty's hottest category joined up to celebrate.

What Happens When a Playwright’s Perfume Addiction Goes Too Far?

Starring Tim Heidecker and Julia Fox, Charlotte Ercoli's first comedy feature film, "Fior di Latte," which…

The Makers of Tree Hut Are Introducing a Second, ‘More Elevated’ Body Care Brand

After netting exponential growth during the early pandemic days of #ShowerTok, Tree Hut maker Naterra…

The Kids Are Buying Luxury Niche Fragrances on Websites You’ve Never Heard Of

Data from Charm.io shows fragrance sellers like Decant Heaven, known for designer perfume samples, and…

‘We’re Not Just Niche, We’re Needed’: How Arab Beauty Brands Are Readying to Go Global

Yara Alnamlah and Sara Alrashed, founders of Moonglaze and Asteri Beauty, respectively, talk growth plans and…

From K-beauty to J-beauty and Beyond — Inside Asian Beauty’s Next Chapter

Chalhoub Group's Andrea Fetzer on what's next for the Asian beauty scene as it continues to gain global…

How AI Is Actually Reshaping the Future of Beauty Formulation

AI-driven beauty formulations have arrived, and in myriad forms. But what exactly does this new era of…

The Latest Beauty Executive Moves at Revlon, Sol de Janeiro and More

Revlon has named a new president; Sol de Janeiro is adding two new team members, plus other shifts at…

Wellness Podcasts Are Soaring on Spotify. Here, the Top 10 Shows by Popularity

Wellness and spirituality podcasts are up 30 percent from last year in terms of listeners, with Lauryn and…

The Party-girl Beauty Product Guide to Vacationing in Thailand

From tangerine perfume to humidity-proof foundation, seven club-girl beauty must-haves for a summertime…

The Party-girl Beauty Product Guide to Vacationing in The Hamptons

For New York City dwellers making the trip out East this summer, WWD Weekend rounds up seven beauty…