More From Faye Brookman
CVS Keeps It Real and Unveils Biggest Beauty Campaign Ever
The Beauty in Real Life campaign demonstrates the chain's first images featuring the CVS Beauty Mark.
Skylar Body Adds Candles to Its Direct-to-Consumer Model
The introduction of candles will provide another avenue to sample consumers for Skylar's fragrances.
Target Offers a Hue for Every Beauty Shopper
Target was a pioneer in multicultural hair care, now the powerhouse is going full force in cosmetics.
Cosmedix Combines Influencers and Enthusiasts in Brand-Building Campaign
The latest campaign from Cosmedix delivered a 527 percent return on investment from purchases made as a…
Jane Seymour’s Secrets to Silky Skin
Versatile actress Jane Seymour shares beauty tips and why a wig might be the best natural face lift.
Mass-Market Chains Seek Influencers to Shake Up Beauty Sales
Influencer collaborations have been big hits for brands. Can the magic translate to partnerships with major…
Beauty Brands’ ModiFace Dilemma
Other AI and AR providers are seeing an influx of inquiries from beauty companies following the deal.
Scentbird Expands Its Namesake Brands to Lip Balm
Scentbird is adding new categories and inking brand deals.
CEW Top Talent Awards 2018: Rising Brand Marketers Drive Change at Big Beauty Companies
Unilever's Molly Landman, La Mer's Ada Lien and Urban Decay's Sophie Lilley are working to maintain brands…
Riverdale Actress Camila Mendes Does the Talking for John Frieda
The cult favorite John Frieda brand is getting introduced to the next generation of users through…
Ideal Image Reveals Its New Look
Ideal Image is eyeing a total of at least 140 doors by the end of the year.
The Latest Skin-Care Ingredient to Crack the Aging Code: Ostrich Egg Yolks
Adsorb is now being distributed in North America by BioBoutique Beauty Lab.
Palladio Turns to Influencer for Limited-Edition Launch
Influencers, especially those in the midtier, are finding opportunities with up-and-coming brands, with Casey…
Beautycon Festival NYC Moves Into Manhattan
In addition to expanding into The Jacob K. Javits Convention Center, this year's festival has special areas…
Influence Peddler: Beca Alexander – There From the Beginning
Socialyte was founded to match content providers and brands. Its founder suggests beauty companies might want…