More From Faye Brookman
L’Oréal’s Sustainability Game Plan
Responding to consumers who want companies to be more transparent, L'Oréal has a blueprint that aims to…
Amorepacific Brings the Family Together for Pop-up
Marie Claire featured the K-beauty brands under the Amorepacific portfolio in its May edition on global…
Walgreens Releases Online Skin-Care Tool
Skin care is a growth category for drugstores. To help cut through the confusion, Walgreens now has an online…
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Sun-care Launch Looks to Heat Up Prestige Sales
Consumers know the importance of protecting against the sun, but aren't lathering up enough. Vive Sana hopes…
New Life for Georgette Klinger Beauty
Heritage brands are having a renaissance. The new owner of Georgette Klinger plans to reboot the legendary…
New Zealand Skin Care Delivers Native Ingredients to U.S. Market
A mention from Kim Kardashian helped generate interest in the company's Logic Toner.
ModiFace Brings AI to Pinterest
Sensing a need to help its users identify the right shades, Pinterest teamed up with ModiFace.
Mass-market Players Strategize for Growth
The message from the National Association of Chain Drug Stores Annual Meeting was that new approaches are…
Joe Magnacca Brings Private-Label Expertise to Massage Envy
Massage Envy has broadened its services and is adding an exclusive private-label brand to build sales and…
Influence Peddler: Jessie Paege Speaks to Followers Through Hair Color
Jessie Paege was a shy girl who found a voice on YouTube and with colored tresses. She's part of a cadre of…
Artis Unveils Next-generation Makeup Brushes
Makeup brushes were once thought of as a commodity until Artis raised the bar and consumers saw results. The…
H2O+Beauty Picks Stagecoach Music Festival for Beauty Activation
Coachella might be beauty's busiest festival, but H2O+Beauty hopes to net exposure to a new generation of…
SkinGenie: The Latest Development in Beauty Technology
SkinGenie is an example of how technology is changing the consumer experience in beauty.
Beauty Seeks Role in the Drugstore of the Future
Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape…
Influence Peddler: When Target Called, Kristin Ess Answered
Kristin Ess was tapped by Target as its first influencer to create a brand. The line is so successful it was…