More From Faye Brookman
Critical Mass: Show Offers Beauty a License to Deal
NEW YORK — It wasn't unusual to spot beauty executives prowling the exhibit floor at last week's…
Critical Mass: Wet n Wild Takes Fresh Skin Approach
NEW YORK — At a time when mass market skin care prices are going through the roof, Wet n Wild is bringing…
Critical Mass: CVS Looks on Bright Side of Merchandising
KENDALL PARK, N.J. — The electric bills must be soaring at CVS.
As the nation's largest drug chain (in store…
WWD Recommends
Critical Mass: When Retail Buyers Become Suppliers
Chris McClain's six years at Wal-Mart trained him not only to be a shrewd merchant, but a savvy marketer as…
Critical Mass: Five Below Taps Teen Trends for Less
When two major marketing trends collide - value stores and the youth market - the result is formidable.
Critical Mass: Youth Still a Target Despite Downtrend
NEW YORK — The tween and teen market may not hold as much promise as experts once thought, but one thing is…
Critical Mass: Styli-Style Goes After Nothing but the Best
NEW YORK — Grant Berry, creator of Styli-Style, invented so many long-wearing makeup products he had to find…
Critical Mass: CVS Adds Derm Items to Healthy Centers
NEW YORK — CVS is on the cutting edge — again.
Inspired by European apothecaries, CVS is proving it wants to ta…
Critical Mass: Banderas Has Spirit for Women’s Scent
NEW YORK — Women adore Antonio Banderas. Now America will find out if they want to wear a scent bearing his…
Critical Mass: Food Stores Plan for Makeup Sales Gains
PRINCETON, N.J. — At a six-month-old Whole Foods Market here, shoppers can find all of their beauty needs in…
Critical Mass: Nuvo Brings Botox to Shopping Malls
NEW YORK — Now a trip to the shopping mall can give you younger-looking skin.
That’s thanks to expansion of…
Critical Mass: Survey: Stores Need to Add Service
NEW YORK — Mass market retailers are at a crossroads when it comes to service in the beauty department.
Some…
Delicious Brands Strives To Fill Retailers’ Appetite
NEW YORK — Mass marketers have been in hot water with the bath and body category for the past four years.
<br…
L’Oreal Chases the Opposite Sex
L'Oreal Paris is launching its first men's grooming line, an antiaging series called Men's Expert, that's…
Barbie’s Solution to Hair Envy
Known for her flawless tresses, Barbie will enter the hair care arena in April with a salon-quality line of…