More From Faye Brookman
Panel Says Celebs Drive Sales
In the beauty industry, recent success stories - in one way or another - are tied to celebrity.
Critical Mass: Wal-Mart Previews Red-Carpet Beauty Lineup
Forget the yellow smiley faces, Wal-Mart is rolling out the red carpet for a barrage of celebrity-endorsed…
Critical Mass: Raven Appeals to Anti-Britney Teen
The mass market has a new star to add to its growing celebrity portfolio.
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Critical Mass: Cosmetics Line Fit for a Queen
The Queen has spoken -- and she wants quality, affordable cosmetics for women of all colors.
Critical Mass: Sears Returns to Beauty With Essentials Format
A recent tour of the newly merged Kmart/Sears format reveals what the company considers essential in beauty.
Critical Mass: Offbeat Accessories Pepper Beauty Mix
Mass market retail buyers report that add-on beauty sales are what they are striving for as they hope to lift…
Critical Mass: The Passing of the Baton at Del Labs
Del's chief operating officer, Charles J. Hinkaty, who will assume the top spot today, asserted that the Del…
Critical Mass: Suffering Nail Category Poised for Growth
There's been a lot of nail biting over the nail category during the past three years.
Scene and Heard at ECRM
What Bobbi Brown and Trish McAvoy have done for brushes is filtering into the mass market.
ECRM: New Venue for Battle of the Brands
Retailers attending ECRM's Efficient Program Planning Sessions here this week face one of the biggest…
Critical Mass: Fusion Puts New Spin on Reality TV
Many of us feel our lives are like a soap opera. On Monday, mine really was.
Critical Mass: Sampling Could Hold Key to Success
Trying before buying is becoming a reality in self-serve, mass market outlets.
A New Face: Rite Aid Reformats to Pump Up Beauty Sales
After examining beauty sales trends for the past seven years, Rite Aid category manager Judy Wray felt it was…
Critical Mass: Prestige Targets Women of Color
In a field crowded with me-too brands, Prestige Cosmetics is standing out by offering a new line of face…
Mass Retailers Adopt New Store Formats
It used to be that the most interesting development in mass store design was the addition of drive-through…