More From Faye Brookman
Critical Mass: Styli-Style Expands Flat Pencil Technology
Grant Berry, creator of Styli-Style, changed the round world of eye pencils to flat with his Flat Pencil in…
Chains Saved by Post-Holiday Rush
A surge of bargain hunters armed with gift cards the week after Christmas was just enough to redeem a…
L’Oreal’s Latest Star: Johansson in $3M Deal To Be New Brand’s Face
Scarlett Johansson has another beauty contract. L'Oreal Paris on Tuesday turned up the competitive heat by…
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Critical Mass: Chains Brace for Ho-Hum Holiday Results
On Christmas Eve day, there was no wait to check out at the Target store here. Inside the nearby Ulta, a few…
Critical Mass: Building a Business Within the Box
The home shopping network's success selling beauty has marketers looking at all channels of direct marketing…
Mass Retailers Bet on Last-Minute Rush
Retailers predict increased beauty sales will be delivered by last-minute shoppers.
Critical Mass: Target Brings Agatha Into Designer Fold
With the opening of a stylish boutique in SoHo, American consumers have access to three fragrances from…
Critical Mass: Bare Escentuals Works the Night Shift
Leslie Blodgett wants to start a nighttime beauty revolution.
Critical Mass: Town & Country Apothecary Unveils New Look
When the ribbon is cut at the grand reopening of Town & Country Apothecary here today, there will be fewer…
Critical Mass: Berry Adds Style to Cosmetics
To get mass market beauty sales revved up, marketers are looking for innovations.
Revlon’s Growth Spurt Includes New Brand
Revlon unveiled two initiatives meant to reinvent how women shop for cosmetics: an overhaul of Almay, and…
Critical Mass: Buyer Recalls 30 Years at Medic
Consolidation has significantly altered the chain drugstore landscape over the past 10 years.
Maybelline’s 2006 Lineup Gives Beauty a Lift
The color wall in mass stores is poised for an overhaul next year as beauty's top players churn out…
Critical Mass: The Beauty Industry’s Unsung Heroes
The innovations at cosmetics manufacturer Schwan-Stabilo; Changes in advertising and marketing strategies.
Critical Mass: Suppliers Share How to Grab Shelf Space
Getting into a retailer's door is never easy for a manufacturer.