More From Faye Brookman
La Roche-Posay Expanding Reach in Drugstores
With the success of Avene and Dermablend in American drugstores, L'Oreal is adding an even more serious skin…
Critical Mass: L’Oreal Adds to Dermo Skin Care Initiative
In 2002, L'Oreal kicked off the metamorphosis, one store at a time, with the installation of a category it…
Critical Mass: Wegman’s Makes Beauty a Focus
Wegmans opened its 70th supermarket in this upscale, suburban town last month and shoppers haven't stopped…
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Critical Mass: Sephora to Transform Penney’s Beauty Mix
J.C. Penney's announcement this week that it will open 1,500- to 1,800-square-foot Sephora departments in its…
Critical Mass: Prestige Survives Beauty Planogram Cuts
In his 25 years in beauty, Tom Winarick, executive vice president of Prestige Cosmetics, has never seen such…
Bath and Body Takes Center Stage
Wal-Mart may seek growth in foreign countries such as India, but Target is importing the world to its bath…
Critical Mass: Puig Bets on Antonio Banderas Hat Trick
Mass market retailers hope shoppers will want to see a more seductive side of Antonio Banderas.
Critical Mass: Budget Beauty Line Takes on Prestige
The marketing effort ties into Del Laboratories' strategy of narrowing its focus to two core brands, namely…
Critical Mass: Retailers’ Big Space Squeeze
A jigsaw puzzle with too many pieces: That's how retailers described their cosmetics wall planograms.
Critical Mass: IsaDora Names Creative Director
In its quest to stand out from the competition, last year Walgreens added an exclusive beauty line from…
Critical Mass: Stamping Out the Shine
Blotting papers have been the secret tools of makeup artists for years.
ECRM: Battle for Space Intensifies
This spring, mega-manufacturers will tighten their hold on the mass market by rolling out a slew of new…
Critical Mass: Smart Brands’ Antidote for Penny-Pinchers
One reason mass market beauty sales increases are stalled at less than 4 percent is because shoppers aren't…
Critical Mass: Hello Kitty Creates Mini Shops for Midtier Retailers
Hello Kitty cosmetics items, produced by Townley Inc., have been a cornerstone of Target's youth beauty…
Critical Mass: Skin Takes Cue From Eighties Fragrance Ploy
In the Eighties, Primo from Parfums de Coeur grew to be one of the best-selling mass market fragrances by…