More From Emily Burns
Pharmacy Pandemonium
As drugstores face continued closures, what does it mean for consumers and brands?
Thomas F. Myers Named CEO and President of Personal Care Products Council
The appointment will go into effect in January.
Meet Caftari, a Neuroscents-based Fragrance Brand
The brand employs neuroscents, which are functional fragrances meant to provide a neurological benefit.
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EXCLUSIVE: Meet AWvi, Alexander Werz’s Wellness Venture
The brand, which includes topicals and an ingestible, launches later this month.
How Brands Are Tackling Once-taboo Topics
Luna Daily, Flamingo and Tampax have launched education initiatives to destigmatize feminine care.
Five Sexual Wellness Launches From Maude, Jems, Playground and More
Sexual wellness brands are expanding their offerings to reach wider audiences.
The Millenopause Era
As younger women enter into perimenopause, brands are strategizing how to resonate with them.
The Climb of a Lifetime
Stella & Dot and Ever Skincare founder Jessica Herrin discusses the physical and mental preparation that went…
A Woman’s Right to Wellness
Wellness brands are responding to the inequities in women's health by conducting their own research, leading…
Reset by Therabody Heads to Manhattan West
This marks the brand's sixth treatment location.
EXCLUSIVE: Lauryn Bosstick’s The Skinny Confidential Launches at Nordstrom
The brand is expected to surpass eight figures in sales this year.
Meet Lifelines, a Sensory Immersion Brand
The line includes diffusers, essential oils and journaling tools which will be available at retailers like…
Deciphering Endocrine Disruptors
With toxin exposure on the rise, brands and organizations are educating consumers on hormone-disrupting…
InnBeauty Project and Poppi Team Up for Soda-inspired Lip Oils
The limited-edition lip oils will come in Poppi's signature flavor Raspberry Rose and a new holiday offering…
Meet Claudia Sulewski’s Brainchild: Cyklar
The brand launches Friday with a body cream.