More From Emily Burns
DeoDoc Launches Menopause Care
The intimate care brand is expanding its products to address all stages of a woman's life.
EXCLUSIVE: The Good Patch Launches Skin Care Patches
Each patch was strategically developed to match up with one of the brand's wearable wellness offerings.
EXCLUSIVE: Meet Hume Supernatural’s All Body Deodorant
The brand's newest launch is a balm formula that can be applied from head-to-toe to address odor caused by…
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Naturopathica Plots Expansion, Highlights Oncology Relief Services
The botanical-infused skin care brand is expanding nationwide through flagships and partnerships.
CBD Brand Dragon Hemp Launches Nature-inspired Body Care Line
The products combine full-spectrum hemp extract and essential oils to promote mood-boosting benefits and…
Feminine Care Brands Team Up to Reimburse Customers for Tampon Tax
When consumers purchase products from these brands at a third-party retailer, they will be reimbursed the tax…
Social Wellness Club Othership Could Be the New Bar
Cofounder and chief executive officer Robbie Bent discussed the importance of community and experience, as…
Genexa Comes Clean
A look at how the medicine brand is competing with traditional pharmaceuticals by removing artificial fillers…
Mad Rabbit Takes On Tattoos
A look at how the "Shark Tank"-backed tattoo care brand is shaking up mass retail.
One Size Does Not Fit All
Wellness brand founders discuss the growing market of personalized offers and the importance of education and…
The Future of Women’s Health
A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community…
Meet Sweedies, a Beauty-inspired Cannabis Brand
Beauty veterans Olivia Sheehan and Rachel Richman are creating snackable CBD- and THC-infused fruit gummies.
Deon Libra Launches Smoove Body Wash
Brand cofounder and chief executive officer Devin McGhee Kirkland talks the new launch and joining the Ulta…
Top Takeaways From WWD’s 2023 Beauty & Wellness Forum
At the annual event, leaders across the category emphasized the importance of kindness, experience, community…
Relational Wellness Company Peoplehood Launches Motherhood, a Relational Gathering
Cofounder Julie Rice discusses the first addition to Peoplehood's class offerings since it launched.