More From Catherine Salfino
Denim Makes a Return to its Cotton-Rich Origins
The blue jean market looks very different than it did when Jacob Davis and Levi Strauss & Co., received the…
Amazon Rising: Facing the Silicon Valley Giant’s Fashion Expansion
Once upon a time in retail, there were category killers, stores so powerful in a particular type of offering…
China Proves an Active Opportunity for Activewear
If you think activewear makers were excited when the athleisure boom took place in the U.S., imagine how…
WWD Recommends
Life is a Challenge but Clothes Don’t Have to Be
People often don't want to be challenged by something seemingly as simple as their wardrobe. They want…
Promoting Sustainability Could More Than Double Product Sales
Consumers do care about the environment, and shoppers are willing to put their money where their mouth…
How Synthetics are Antithetical to Consumers’ Natural Preferences
In a tight retail environment, apparel brands have a vested interest in understanding consumers' eco…
Consumers Constantly Battle Clothing Stains, And Brands Should Help
Some people are naturally able to keep their clothes looking like new, but manufacturers could also have a…
Most Consumers Say They Have No Connection to Apparel Brands
Using unprecedented amounts data, brands are keeping their eyes on consumers like never before in an attempt…
Post-TPP: The Brave New World of US and China Trade
If the U.S. and China were to post their relationship status on Facebook, the "it's complicated" option comes…
Gen Z: Getting a Handle on the Newest, Youngest Shopper
Already, Gen Z differs from the much-vaunted Millennials. And one of their big standout areas is their…
Why Mexico is Resisting the Athleisure Trend
But high interest in yoga pants and joggers isn't the same in Mexico, despite its close proximity to the…
No Tie? No Problem. Capitalizing On The Stay-At-Home Crowd
Americans like staying home these days, and soft, casual apparel and home furnishings make all the comforts…
Uberization Has Officially Come to Apparel
We live in a day and age when screens are an addiction and smartphones an appendage. It's also a time when…
Today’s Jeans Shopper Wants Classic Denim—With a Twist
The world has become a place for multitaskers, and busy consumers have come to expect everything else to do…
From Workout to Workwear, Athleisure Works a New Angle
Over the last decade, with the help of brands like Lululemon and activities like yoga, activewear went from…