More From Catherine Salfino
Brands Amp Experiences on Social to Drive Apparel Business
Smart apparel retailers are taking advantage of the quasi-addiction to smartphones by targeting social media…
For Some Stores, Holiday Struggles Were Real
Perhaps one of the most convoluted questions of the New Year is: how did retail do over the holidays? It…
New Year, New Approach to Active Retailing
To stand out in this crowded field, today's active apparel companies are trying to connect with consumers in…
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All Eyes Ahead: Looking Forward to Retail in 2017
It will be a few weeks before we know how things shook out for Holiday 2016, but industry experts already…
Retail Hiccups Add Inconvenience for Brick-and-Mortar Shoppers
The big holidays are just days away, and retailers are in the final push to get their merchandise out of…
Consumers Crave Comfort as Winter Weather Settles In
At this time of year, consumers are looking for something a little more comfy to ward off winter's chill. And…
In Modern Shopping, Price Vies With Convenience
It’s the holidays and let’s face it: discounts and promos are the biggest retail driver of the season. Sure…
Keeping Things Fresh in the Underwear Market
You never know what you’ll learn when you’re researching certain topics, like underwear, for instance…
The Technical Side of Fashion and Performance
Technology has come to fashion in a major way—whether in wearables, high-tech fabrics or Internet of Things…
Demanding Consumers Influence See Now/Buy Now Retail
New research shows the majority of consumers (57 percent) say they wish shopping for clothing in-store or…
Changes in Commuting Styles Puts Emphasis on Performance for Menswear
Guys are driving less and riding bikes more—even to work—and that's influencing what they wear to the…
Denim Still A Perennial Favorite Among Parents
Now that fall weather has finally hit most of the country, children are officially switching out their summer…
Leading Customers In-Store on Their Shopping Journey
Though most consumers prefer to buy their apparel in stores, the process starts a lot sooner than that thanks…
Celebrating a Decade of Giving New Life to Old Jeans
America is a leader in many areas, one of them being the consumer market. That has its pros—we can be counted…
How Much do Consumers Care About Content Labels?
Out of sight, out of mind could easily describe the problem facing America's waterways, marine life—and…