More From Catherine Salfino
For Designers & Brands Using Natural Fibers, Good Labeling Could be a Boon
Labeling could be a boon for retailers who are looking to address consumer preferences and prioritize…
Brick-and-Mortar Needs to Take a Bigger Nod From Online’s Ease, Or Else
While the online/in-store retail experiences clearly differ, consumers would like to see some aspects of each…
Celebs Seem to be Engendering Just the Loyalty Brands Desperately Need
At a time when stores are hurting for foot traffic, apparel companies are tapping celebrities to boost sales…
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How Apparel Brands and Retailers Can Use Digital to Boost Sales
Brands and retailers may want to consider how AI-powered devices like Amazon's Echo and Google Home, can help…
Outdoor Retailer Proves There’s a Host of Opportunity for Apparel in the Outdoor Market
Can new performance technologies help drive growth and consumer spending in the outdoor recreational sector?
Markets in Mexico, China Spell Increasing Opportunity for Denim
Denim may be a popular American style staple, but markets like China and Mexico present strong opportunities…
Today’s Product Mix Should Cater to Consumer Demand for More Versatile, Seasonless Apparel
Versatility remains a core styling concept as consumers seek wardrobes that effortlessly transition from…
Consumers to Increasingly Hold Brands Responsible for Transparency
Though some consumers will pay extra special attention to what foods they eat, the medicines and vaccines…
Denim Expected to be Even More Relevant This Back-to-School Season
For retailers and apparel brands, the all-important Back-To-School (BTS) season is anticipated nearly as much…
Big & Tall Holds Sizable Potential for Retail
The Big & Tall male demographic could be a boon for apparel retailers.
The Millennial Shopper Knows What They Want…Do You?
As apparel retailers and brands deal with the seismic shift in the industry, they're also trying to figure…
Expanding? India and China Hold a Host of Promise
It should come as no surprise that brands are looking to developing markets like China and India to take…
Why It Pays to Put Some Technology Buzz Behind Activewear Marketing
When deciding the perfect outfit to insta snap for her next yoga class, the wearer might be more concerned…
What to Expect When You’re Expecting to Sell Baby Items
The phrase "as soft as a baby's bottom" doesn't mean much until you actually come into contact with a newborn…
New Tech Can Help Stores Navigate Changing Retail Waters
Even though the Titanic went down, shipping did not die. And in retail, where some may be slow to change…