WWDBeautyInc
The Thread: Will Beauty Embrace Instagram Reels?
How Reels came to be is reminiscent of Instagram Stories, which bowed as Facebook's answer to competitor app…
The Latest Beauty Executive Moves at Aveda, Benefit and Firmenich
Firmenich, Benefit and Aveda all saw senior-level shifts in leadership.
The Rise of the Partial Manicure
See the nail trend taking over manicure requests — and Instagram feeds — this summer.
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How Hama Beauty Uses Data for Product Recommendations
The online platform has racked up thousands of views since its May launch. Its 23-year-old creator, Tari…
HipDot Turns to Microinfluencer Collaborations for Creator Series
Microinfluencer FacedByKareem will launch The HipDot Creator Series on Aug. 17.
Deep Dive: Beauty Brands Look to Combat Maskne
An end to maskne? As facial covers become a part of consumers' everyday lives, beauty brands are increasingly…
Sephora Collection Launches Clean Makeup Products
The beauty retailer is slowly aligning its private label brand with its Clean at Sephora initiative.
In China, Social Commerce Helps Spur Prestige Beauty Sales
Tmall's prestige beauty sales grew 90 percent, whereas JD.com's advanced 74 percent this June versus June…
Vilhelm Parfumerie Ramps Up Expansion
The niche fragrance brand has just reentered the U.S. market and is opening its first boutique in Paris.
The Best Influencer Beauty Brands to Know
You don't have to be on TikTok to shop these influencer-helmed beauty brands.
The Best Fragrances of 2020
You'll fall in love with this year's new crop of fragrances at first spritz.
The Best Skin-care Products to Treat and Prevent Maskne
The struggle with acne caused by wearing a mask is real, but these skin-care products can help.
After Coronavirus Shakeup, Dr. Woo Launches Skin-care Line
After a coronavirus-induced pivot to philanthropy, the brand, Woo, is expanding next week.
Two Beyoncé Collaborators Talk ‘Black Is King’
Hairstylist Kim Kimble and designer Venny Etienne talk about bringing the artist's aesthetic to life.
By the Numbers: Millennial and Gen Z Invest in Beauty
New data from Klarna indicates younger consumers are gaining more interest in beauty.