Renzo and Andrea Rosso Push OTB’s Sustainability Agenda to New Heights
Beauty’s Highest-paid CEOs
Wrangler
Year in Review: 10 Most Read Denim Articles of 2023
The articles reveal the many layers of the denim industry.
Year in Collaborations: Barbie, Footwear and Multibrand Partnerships
The denim category was a breeding ground for collaborations in 2023.
Wrangler and Buffalo Trace Bourbon Take a Shot on Apparel
The heritage brands unveiled Wednesday a limited line of clothing for men and women.
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Wrangler Bottles the Essence of the Wild West
Wrangler teamed with Tru Western to produce two signature scents just in time for the holiday season.
Barbie Is Wrangler’s ‘Fastest-Selling Collaboration’: Kontoor CEO
Kontoor CEO Scott Baxter said Lee and Wrangler continue to gain market share despite competitors taking…
Wholesale Shines for Kontoor’s Wrangler and Lee Brands
The Scott Baxter-led affordable denim company is picking up momentum despite the economy — and faring much…
9 Halloween Costume Ideas Using the Denim in Your Closet
Shop your closet this Halloween for costumes built around the denim and jeans you already own.
Tractor Supply’s Unsung Apparel Edge
As the retailer aggressively expands into more suburban and exurban settings, apparel is seen as a market…
This Halloween Has Big Barbie Energy
The year of "Barbie" is far from over, says research showing the summer blockbuster will dominate costume…
Wrangler Taps Into Barbie Fever
The collaboration injects the massive Barbiecore movement with a little Western edge.
Staud and Wrangler Duet on Denim
The collaboration introduces a West Coast aesthetic to the heritage denim brand.
Sandro Gives Wrangler’s Cowboy Denim a Parisian Makeover
Western films from the late '60s inspired the French contemporary brand to work with Wrangler.
What to Watch: Workwear Rules the Runways as Consumers Embrace Heritage Brands
Outdoors-inspired labels are also reaping the benefits of a pandemic-fueled move outside the home.
Lainey Wilson Stars in Wrangler’s Fall Campaign
The campaign is part of Wrangler's multi-year partnership with the country music sensation.
Wrangler Named the Official Jeans of the Dallas Cowboys
The Kontoor-owned denim brand continues a long-running tradition of dressing Texan cowboys.