Wrangler
How Lee and Wrangler Stepped Up
CEO Scott Baxter looks back at how the budget jeans business now known as Kontoor Brands found its footing…
Wrangler & Lee Parent Kontoor Leans Into Collabs
Kontoor's collaborations for Wrangler are growing brand awareness among consumers, while an outdoor focus…
Wrangler to Upcycle Denim for Walmart, Beyond Retro and More
The heritage brand is working on small and commercial scale projects to reduce waste.
WWD Recommends
Wrangler to Upcycle Denim for Walmart, Beyond Retro and More
The heritage brand is working on small and commercial scale projects to reduce waste.
Loose Threads: Ksubi, Wrangler, Billy Reid and More
A quick roundup of the latest news, drops and collaborations from leading denim brands.
Levi’s, Guess Activate at Coachella; Wrangler Plans to Break Guinness World Record at Stagecoach
Denim brands roll out their festival season activations.
Staud and Wrangler Expand Their Partnership with Second Collection
Staud and Wrangler are back with a second collaboration that is bigger and brighter than their first.
Cowboy Cool: Wrangler Celebrates Heritage Amid Western Revival
Wrangler's Vivian Rivetti emphasizes Western's enduring appeal as the brand leverages its heritage and…
Cowboy Cool: Wrangler Celebrates Heritage Amid Western Revival
Wrangler's Vivian Rivetti emphasizes Western's enduring appeal as the brand leverages its heritage and…
Wrangler, Lee Owner Says Challenges ‘Pronounced’ in First Half
Kontoor's Wrangler brand will relaunch denim at a national retailer in Q3, while its Lee X comfort and…
Pop Stars to Rodeo Stars: Celebrities Love Western Fashion
Pop culture is at the center of the Western revival in mainstream fashion.
Wrangler, MNTGE Unveil NFC-chipped Vintage Denim
The collaboration combines Wrangler's denim heritage with blockchain technology.
Wrangler and Yellow Rose by Kendra Scott Bow Apparel and Jewelry Collection
The denim label partnered with the Southwest-inspired sub-brand by Texas-based designer Kendra Scott, for a…
EXCLUSIVE: Yellow Rose by Kendra Scott and Wrangler Team Up for Limited-edition Collection
The jewelry and apparel collaboration will benefit the National FFA Organization.
Year in Review: Denim Brands Tightened Ties with Musicians, Celebrities in 2023
Denim's long-standing place in pop culture was evident in 2023.