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Wrangler
Intradeco Partners With First Insight to Grow Brand Network
The Wrangler supplier will leverage First Insight's voice of the customer platform to advance its…
Wrangler and Mini Rodini Unveil Retro Kids’ Denim
The capsule collection is available now for back-to-school season.
Kontoor CEO Scott Baxter on How VF Spin-off Set Lee and Wrangler Free
The CEO spoke to WWD, marking four years since the brands set out on their own.
Style Moments at the Academy of Country Music Awards
Country music legends and newcomers took the stage decked out in denim.
Wrangler Signs Multiyear Deal With Academy of Country Music
The denim brand will spotlight emerging artists through a video series.
Wrangler, Lee Bet on Pop Culture Moments
The brands are working overtime to stay on Gen Z's radar.
Saggy Global Sales Gave Kontoor the Q1 Blues
"Increases domestically were muted by expected softness in international markets," said Scott Baxter, CEO of…
Wrangler Signs Multi-Year Deal with Country Music Star Lainey Wilson
The "Heart Like A Truck" singer will wear Wrangler clothing onstage.
Tommy Talks Karl, Wrangler Taps Lainey Wilson, Dr. Scholl’s Teams With Veronica Beard
Tommy Hilfiger wore a Karl Lagerfeld shirt to The Met, Lainey Wilson is in Wrangler's new campaign, Dr…
Wrangler Signs Country Music Singer Lainey Wilson as Face of Fall 2023 Collection
She will support the brand via campaign imagery, social media content, onstage denim exclusivity and personal…
Texas Baseball Team Wears Jerseys Made of Reclaimed Wrangler Denim
Wrangler inspired one Texas amateur baseball team in Austin to go to bat for sustainability.
Kontoor Brands Launches Global Design Standards
The guidelines cover preferred materials, low-impact fabrics and low-impact finishing.
Wrangler Plugs Into Music and TV Collabs
Wrangler and Fender add guitar accessories to their second collaboration.
Wrangler Scores First $500-Million Quarter
Kontoor's Western-leaning denim label is fresh off a year-long 75th anniversary celebration.
How This Made-in-America Brand Beat Levi’s and Wrangler
In a new YouTube video, a dozen brands were pitted against each other in a series of product performance…