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TikTok Influencer Alex French Signs With UTA, DBA
French has over 5 million followers across TikTok, YouTube and Instagram.
The Great Debate: Instagram vs. TikTok & the Future of Social Media Marketing
Experts weigh in on the pros and cons of TikTok versus Instagram, and where brands should be putting their…
Nike Building In-house Social Commerce App Aimed at Gen Z
Focused on shopping for young women, the upcoming app is part of Nike's relatively new business incubator.
Charli D’Amelio to Release Dunkin’ Merchandise Collection
The TikTok influencer is taking her love for Dunkin' to the next level.
Why $15 Walmart Sneakers Are Going Viral on TikTok
About a year after denim customization swept social media during the early days of quarantine, a new DIY…
Charli D’Amelio Teams With Pura Vida for Jewelry Collaboration
The TikTok star is launching the collaboration with the #ShowUsYourHappy campaign, which already has 22.7…
How to Meet the Demands of the 2021 Gen Z Shopper
To fashion marketers, knowing which trend appeals to which generation is key to reaching them and selling…
Canada Goose Partners With the NBA and Collaborates With Rhude
L.A.-based brand Rhude designs a four-piece capsule collection built for year-round use.
Hollister Donates $1M, Enlists TikTok Stars to Support Teen Mental Health
The retailer will host virtual mental health discussions between high school students and TikTok stars, such…
The Latest Gen Z Internet Star to Sign With Hollywood Agency UTA
Quen Blackwell has appeared in projects with Halsey and Diplo.
Among Pandemic Lovers, This Year’s Winners May Be Inclusive Lingerie Brands
That includes both sexy and comfortable fashion trends.
TikTok Dives Deeper Into Shopping
The short video platform previewed new efforts to build out its shopping powers to advertisers.
Lingerie Company Accuses TikTok of Discriminatory Post Removal
Adore Me claims the video platform automatically removes posts featuring certain types of women, something…
TikTok Takes Over British Fashion Council’s NewGen Sponsorship
The short-form video platform will support one of the BFC's longest-standing programs to support young…
Tapestry Prepares for Post-COVID-19 ‘Roaring ’20s’
The Coach, Kate Spade parent company has increasingly invested in its omnichannel, including digital…