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tiktok
Coach x Champion Uses TikTok Stars for Campaign Launch
Wisdom Kaye, Maha Gondal and Jeffrey Tung will lead fans through a series of challenges on the platform.
IMG Fashion Named Official Editorial Partner of TikTok Fashion Month
In New York, London, Milan and Paris, the TikTok community will have access to IMG's content through the…
What Bottega Veneta’s Break-up With Social Says About Instagram and TikTok
Though the luxury label offlined its social channels, experts say platforms like Instagram and TikTok…
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By the Numbers: TikTok Aesthetics Gain Search Traction
Data from Spate shows growing search volume for different social media aesthetics.
Could Livestream Shopping Finally Come of Age in 2021?
Walmart is among the biggest retailers to experiment with livestream shopping, tapping TikTok influencers to…
The 10 Biggest TikTok Fashion and Beauty Trends of 2020
Harry Styles' JW Anderson cardigan, the #GucciModelChallenge and makeup transformations reigned in popularity…
Charli D’Amelio Signs Docuseries Deal With Hulu
TikTok's most followed user and her family will star in a docuseries for the streaming service titled, "The…
EXCLUSIVE: Addison Rae Generates $4 Million in MIV for American Eagle
A Launchmetrics report found that Rae garnered nearly $675,000 in MIV via a single TikTok video.
Memes Are Great, But Instagram Really Wants You to Shop
The Facebook-owned social giant added shopping capabilities to Reels in what could be a direct shot at viral…
Charli D’Amelio, James Charles, Addison Rae Among Top Twitter Creators in 2020
New data from Twitter shows which social media stars had the most follower growth on the platform this year.
Dior to Broadcast Pre-fall Men’s Collection on Twitch
Dior is joining the ranks of fashion brands experimenting with new formats and platforms as the COVID-19…
EXCLUSIVE: Addison Rae Is ManeAddicts’ New Muse
Jen Atkin's web site picks back up its Mane Muse features with a little help from the TikTok star.
La Redoute Launches Advent Calendar Event on TikTok
The company is targeting teenagers with sneakers, as a follow-up to a campaign that ran over the summer.
American Eagle Outfitters’ Jay Schottenstein Reflects on Retail, the Holidays and Beyond
The company plans to open stores across the portfolio, while Aerie and AE Jeans continue to be growth…
Rebecca Minkoff Kicks Off ShopShops U.S. Launch
The livestream shopping platform launches Stateside on Nov. 28, with a campaign featuring female-founded…