tiktok
Shein Refutes TikTok Conspiracy Theory
Shein addressed speculation that its workers are slipping coded pleas for help in its product labels.
Influence Matters: Anna Golka-Yepez Talks Her Viral Maximalist Fashion TikTok Videos
The fashion influencer has built her social media following by embracing and sharing her eclectic style.
Denim Bubble: How Long Will Denim’s New Trend Cycle Last?
Designers are enjoying consumers' willingness to try new fits, but how long can the good times roll?
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These Two Trends Can Be Summer Sales Drivers
Two seemingly dichotomous trends are taking place this season: the "coastal grandmother" and "feral girl…
EXCLUSIVE: Abbie Herbert Launches Skin Care Brand Pavot
The influencer is teaming with Beaubble, a community-driven beauty studio that partners with influencers on…
TikTok Influencer Abbie Herbert Releases Children’s Dresses Collection
The influencer is teaming with boutique dress company Pleiades Designs on her first fashion collaboration.
How TikTok Contributed to Cosnova’s Growth
The German beauty company, best known for its Essence and Catrice affordable makeup brands, has reported net…
Addison Rae Stars in Vital Proteins Campaign
The TikTok influencer-turned-actress was named a brand ambassador in January.
Aly & AJ Talk Their Bobbi Brown Campaign, Music Tour Beauty Routine and Going Viral on TikTok
The music duo best known for their hits like "Potential Breakup Song" and "Rush" are embarking on their first…
Green People: TikTok’s ‘EcoTok’ Spawns Fashion’s Next-gen Creatives
The next big sustainable fashion creators on TikTok dispel the latest trends, DIY tricks and dreams for…
Victoria’s Secret’s Beauty Launches on Amazon
The move marks Victoria Secret & Co.'s latest transformation attempts — and first time selling wholesale…
Design Theory: How Matilda Djerf’s Djerf Avenue Became Part of the ‘It’ Girl Aesthetic
The Swedish influencer spoke to WWD about her thriving brand and her future plans for it.
Victoria’s Secret Beauty Reveals First Bilingual Campaign With Camila Cabello
The multilanguage campaign is the latest in Victoria's Secret & Co.'s transformation efforts.
TikTok Targets Jeans Again, Offers Tip for Better Fit
TikTok users are raving about a new denim trend circulating on the platform that involves bathing in jeans to…
‘Chaos’: Why Revolve’s Coachella Event Drew Fyre Festival Comparisons
"People were raiding the buses," a TikToker said. "The bus drivers refused to come back. I saw three people…