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EXCLUSIVE: American Eagle Is Going Back to School With New Music Technology

CMO Craig Brommers says the company will continue to lean into marketing, despite inflationary pressures.

Nashville to Be Party Central for ‘Bachelorette’ Alum and David’s Bridal

There will also be a live TikTok shopping event.

David’s Bridal Teams Up With Media Agencies for TikTok Campaign

The bridal retailer is launching a commerce-driven campaign via TikTok.

2022’s Top Up-and-coming Makeup Brands

While they may be small in terms of sales volume, the innovation these indies are bringing is anything but.

If Prime Day Apparel Discounts Went This Low, What’s in Store for Holiday?

What's more, 13 percent more customers used pay-later options for Prime Day purchases this year, suggesting…

TikTok Stars Lend Creative Chops to Shutterfly Blankets, Pillows and More

The Shutterfly Collective line includes designs by viral TikTokers Brittany Broski, Serena Kerrigan, Chris…

Tech Forum: How the Estée Lauder Cos. Uses Social Media to Its Advantage

Chief data officer Jane Lauder on the beauty giant's social media strategy.

Tech Forum: The TikTok Phenomenon: How Brands Sell More

WWD spoke with executives from TikTok, Abercrombie and Express about how they use and envision the platform.

Is ‘Pamcore’ the Next ’90s Fashion Reboot?

From corsets to PVC, Gen Z consumers are taking style cues from Pamela Anderson's '90s aesthetic.

Pantone Color Expert Explains TikTok’s Viral Sky Blue Nails Trend Theory

An unexpected nail color has recently emerged as the newest manicure trend for summer, according to TikTok.

Noah Beck Speaks French in a Message to Paris Fashion Week

"Je t'aime Paris," the TikTok star says with a grin.

ColourPop Cosmetics Taps TikTok Influencer Jasmine Chiswell for Old Hollywood-themed Collection

Chiswell is known for her vintage style and channeling Marilyn Monroe.

Dixie D’Amelio Celebrates Debut Album in Two-piece Vest Suit at Star-studded Launch Party

The TikTok star recently released her first album, "a letter to me," earlier this month.

EXCLUSIVE: Cameron Diaz, Mila Kunis and Gabrielle Union Invest in Autumn Adeigbo

The designer and founder of her nameplate brand has raised approximately $4.2 million in the last two years.

This Summer’s Minimalist Trend Gives Grandmotherly Vibes

Move over, hot girl summer. Data from Edited reveals how a more mature aesthetic is sweeping the season.