tiktok
TikTok’s Latest Wellness Trend Is Called Sexy Water
Creator Kelly Grace Mae coined the term, as fun and functional hydration is taking over the internet.
Remi Bader on Why Fashion Needs to Take Inclusivity Efforts Beyond ‘Body Positivity’
Having first gained prominence for her no-frills clothing hauls, the 29-year-old creator wants fashion to…
How Alix Earle Climbed to the Top
Inside the 23-year-old TikTok creator turned podcast host's candid approach to content.
Lawmakers Take New Aim at Tech — and Fashion Should Brace Itself
The TikTok bill, which passed the House by a huge margin, sets up a potential ban, as the EU clears the way…
Just How Much Does a ‘No-makeup’ Makeup Look Cost in 2024?
Makeup is booming. So is "no-makeup" makeup. As it turns out, the average minimalist makeup look is — er…
EXCLUSIVE: Monet McMichael and Desi Perkins Team Up for Vintage-inspired Dezi Eyewear Collection
The limited-edition drop features three pairs of sunglasses priced $79 to $90.
Meet the Marathon Trainee Putting TikTok’s Buzziest Lip Treatments to the Test
Clare Dumont's quest for the ultimate race-day lip product has captured the attention of millions online.
TikTok Darling Halara Leans Into Its Expertise for SoCinched Social Media Campaign
The brand's first marketing campaign highlights its continued success in driving business with social…
‘No-buy 2024’ Gains Steam on TikTok Among Beauty Shoppers
A growing movement toward conscious consumption has incentivized a community of users to restrict unnecessary…
Is the ‘Mob Wife’ Trend Maximalist Glamour or a Green Faux Pas?
With an emphasis on fur, industry leaders weigh in on the reality of donning "Sopranos" inspired jackets…
Pros and Cons of Trending on TikTok
Real-time consumer feedback on TikTok drives product growth for Marc Jacobs.
Every Beauty Trend, Everywhere, All at Once
A dive into the ever-evolving realm of TikTok beauty aesthetics, when brands should and shouldn't try to…
10 Dermatologists Driving Growth for Skin Care Brands on TikTok
Dermatologists are fueling big wins on social for brands through educational content, Traackr data shows.
Hilfiger Names 10 New ‘Tommy Family’ Brand Ambassadors
They are all confirmed to attend Hilfiger's fashion show on Friday night.
80% of Women Purchased an Item Seen on Social Media: Survey
While TikTok gets the most buzz, the survey found that YouTube actually ranked as the top social media…