Swimwear
How Bethenny Frankel Transformed for Sports Illustrated’s Swimsuit Show for Miami Swim Week 2025
The former reality star turned heads in three different bathing suits at the main event on Saturday.
Aussie Swimwear Brand Bond-eye Opens First U.S. Outpost in New York
The pop-up at 345 Bleecker Street marks the beginning of a larger expansion in the U.S.
West Hollywood Hot Pilates Studio Silver Springs and Aubrey Swims Release Bikini Collaboration
The drop is available now exclusively at Silver Springs, a hot Pilates and vinyasa yoga studio in West…
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Livvy Dunne Models High-shine Minidress, Salma Hayek Embraces Gothic Drama and More Looks at the 2025 Sports Illustrated Swimsuit Issue Launch Party
Livvy Dunne, Salma Hayek, Jordan Chiles and Lauren Chan are the cover models this year.
‘Bachelor’ Alum Kelsey Anderson Debuts Cupshe Collaboration and Swimwear Campaign Inspired by ‘Romance and Elegance’
Anderson is a new brand ambassador for the swimwear and apparel label.
Megan Thee Stallion Partners With Walmart to Launch Affordable and Size-inclusive Swimwear Brand Hot Girl Summer
Prices for the 18-piece collection range from $16 to $28.
Sports Illustrated Swimsuit Issue Ushers in New Era of Athletic and Fashion Models for 2025, Live Casting Updates: Salma Hayek, Livvy Dunne and More
The Swimsuit Issue hits stands on May 17.
Fair Harbor Enters Footwear With Rothy’s Collaboration
The two sustainable brands are partnering on a limited-edition capsule featuring two shoes and a swimtrunk.
Adriana Degreas Teams With Sabine Getty
The Brazilian designer has debuted a bold swim- and resortwear collaboration with the Lebanese jewelry…
Swimming in Style, Vilebrequin Partners With the St. Regis Longboat Key
For 50 summers, Vilebrequin has evoked the Saint-Tropez beach lifestyle with its luxury swimwear.
Parade Expands Into Swimwear With Vibrant, Size-inclusive Collection
The collection features bold prints, solids, inclusive sizing and innovative designs.
Miami Swim Week – The Shows Focuses on Fashion, Sustainability and Social Impact
The runway shows take place at the Mondrian South Beach from May 28 through June 1.
EXCLUSIVE: Dryer-safe Bra Brand Huug Raises $6 Million Series A
With the funding, the brand will further scale its business, which is expected to reach between $7 million…
Douglas Friedman Teams With Ron Dorff on Beachwear Capsule
The acclaimed photographer was inspired by his ranch retreat in Marfa, Texas.
EXCLUSIVE: Celebrity-approved Swimwear Brand Oséree Launches Menswear
The Italian brand known for its flashy cool bikinis and resortwear is adding a men's line with no shortage of…