social media
What was the Most-Liked Sneaker Brand on Instagram in 2015?
Sneakerheads only had eyes for one brand in 2015, at least so far as Instagram likes are a measure of how…
Man-Tailoring and Lug Soles Top Spring Step’s Trends for Fall ’16
The busy holiday shopping season is dwindling down and consumers, buyers and retailers are looking forward to…
Mara & Mine Founders on Celebrities, Customization and Collaborations
It took two Australians to create the quintessential Los Angeles shoe line, Mara & Mine. When L.A.-based…
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Rockport Teams with Dress For Success for Fall Campaign
Rockport has announced it will be working to support Dress For Success, the international non-profit that…
Foot Locker is Paying James Harden to Fulfill Fans’ Requests
Foot Locker has paired up with James Harden for a new twitter campaign in which the NBA star will fulfill fan…
Blundstone Launches #HowIRoam Instagram Campaign
Blundstone is kicking off an Instagram photo campaign and contest to support the release of its collaboration…
Nike Experiences Exponential Growth on Instagram
Nike is leaving other footwear brands in the dust not only in sales, but also in gaining new Instagram…
Levi’s Named Fastest Growing Denim Brand on Instagram in August
Levi’s gained more Instagram followers than any other denim brand in the month of August, according to…
J.C. Penney Surprises as Genius in L2’s Digital IQ Index
The research group ranked J.C. Penney as a "genius" on its 2015 Digital IQ Index, which weighed 58 department…
Marc Fisher Launches Campaign to Support Inspiring Women
Marc Fisher is celebrating women who make an impact with the help of supermodel and Fall ’15 campaign ‘It…
Potential Boon from the Shoppable Side of Social Media
If it seems like people spend a lot of time on Facebook, Instagram and Twitter, it's because they do—to the…
Op-Ed: Future-Proofing the Fashion Value Chain with Social Media
The fashion industry thrives on innovation. It's what the consumer wants from us—something new, not just…
Blogger Rocky Barnes Stars in Sam Edelman’s Fall Campaign
Model turned blogger Rocky Barnes is the newest “Sam’s Girl.” The style influencer stars in Sam Edelman’s ad…
Report: US Consumers Crave Convenience of Personalization, Hate Passwords
Gigya's latest State of Consumer Privacy & Personalization report found that 88 percent of consumers claim to…
Aldo Wants Shoppers to Discover Their Style Inspiration
Inspiration is everywhere. That’s the message Aldo is sending in its Fall/Winter 2015 global campaign…