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Skechers and Pop Star Meghan Trainor Duet
Skechers is partnering with Grammy-nominated pop singer Meghan Trainor on the company’s global marketing and…
4 Key Retail Trends to Consider
The glitz and glam of runway shows are great but as Mercedes Gonzales, director of Global Purchasing…
Karlie Kloss Stars in Fall ’15 Denim Campaign for Express
American supermodel, Instagram celebrity and Taylor Swift’s best friend, Karlie Kloss will be the face of the…
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Jerusalem Sandals Has a Sartorial Assignment for College Students
Jerusalem Sandals is offering college students an incentive to upgrade their footwear from rubber shower…
Marc Allison Jeans Named the Fastest Growing Denim Brand on Pinterest in May
Marc Allison Jeans, the U.S.-made line of women’s stretch jeans, gained more Pinterest followers than any…
Brands Offer a New View with Periscope
The live-streaming app Periscope has been making industry news as more fashion brands use it to publicly…
What Is a Brand Maven?
Digitally engaged and brand loyal shoppers with a strong peer influence (a.k.a brand mavens) have significant…
Plae’s Game Plan for Growth
“Small but mighty” is one way to describe Plae, the three-year-old, tech-driven, children’s footwear brand…
The Rubber Boot Brand Hipsters Will Love
What do professional fishermen and fans of reality television have in common? A knowledge of Xtratuf, a…
Candy Gram: Candie’s Launches Marketing Initiative on Instagram
Candie’s knows where its Millennial customers are—on Instagram. The Iconix-owned apparel and footwear brand…
Shoe Carnival’s Three-Pronged Approach to Winning Customers
Shoe Carnival CEO Cliff Sifford admits the Evansville, Indiana-based retailer launched its e-commerce…
Net-a-Porter Launches Photo Sharing and Luxury Shopping App
Net-a-Porter announced the launch of a new mobile app, The Net Set, focusing on user-generated style feeds…
Beijing Bound: Tommy Hilfiger to Recreate Fall ’15 Runway in China
Tommy Hilfiger is taking his Fall ’15 show on the road. To commemorate the 30th anniversary of his namesake…
From a Follow to a Sale: The Intangibility of Blogger Influence
Bloggers haven’t just earned a seat at the fashion table, they’ve earned marketing contracts and growing…
For Magazines on Social Media, Facebook Still Dominates
When it comes to magazines’ social media presences, Facebook still dominates the game according to a recent…