Social Media
Bubzbeauty Dishes on Eye Shadows for Every Season, Giving Back and Finding Balance
Lindy Tsang, the social-media star better known as Bubzbeauty, has a lot on her plate other than makeup…
Kik Interactive Kicks Its Beauty and Fashion Bots Up a Notch
The messaging app is seeking to better simulate the experience of shopping at stores with its artificial…
New Study Concludes Influencers Rule the Social Media Beauty Landscape
Pixability reveals social-media personalities Michelle Phan, Rachel Levin and Bunny Meyer attracted the most…
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Experts Skeptical on Snapchat’s Spectacles
Snapchat introduces sunglasses that seek to succeed where Google Glass failed, but industry experts remain…
Macy’s and BeGlammed Unite for On-Demand Beauty Services
The partnership involves makeup and hair services in 22 cities with more on the horizon.
Bellami Builds Its Family of Brands by Purchasing Mirabella
John Maly has also come on board as chief executive officer of the hair extension powerhouse.
Ron Robinson Signs on at Influence Nation
The hire proceeds a planned acquisition of the beauty industry veteran's company BeautyStat.
Pinterest Studies How to Supercharge Fashion Content
A year-long study found that Pins that show "real-life" iterations of products lead to higher click rates and…
Eva Chen, Tamu McPherson on Nailing Instagram Stories
Already, influencers have adopted signature approaches to Instagram Stories.
Fashion’s Social Scene: Posting the Week Away
Just as social media has altered fashion week, the social landscape is constantly changing.
Revolve, Topshop, Asos Lead Retailers in Earned Media Value
Revenue associated with social media marketing soars as Revolve unlocks the key to influencer engagement.
Buoyed by Millennials, Gen Z, Snapchat to Reach $1B in Ad Revenues in 2017
EMarketer also expects non-U.S. share of ad dollars to grow for the social network platform.
L2 Report Reveals Hair-Care Sector’s Social Media Struggles
L'Oréal Paris, Pantene, Garnier, Redken and Dove secured the top spots in the business research firm's…
Columbia Sportswear Interviewing Adventurers for Directors of Toughness
Columbia Sportswear has extended the run for its two directors of toughness who will spend nine months…
Barbie Becomes Paid Social Media Influencer
Through her Instagram account, Barbie "produces" sponsored content.