Social Media
For Better Social Conversion, Honesty Is the Best Policy
Shoppers are persuaded by accessible, user-generated content rather than traditional forms of advertising.
Hudson’s Bay Facing Canadian Protest Over Ivanka Trump Merch
A Canadian offshoot of the #GrabYourWallet campaign is planning to protest Hudson's Bay in Toronto.
Influencers Gain More Power During NYFW
The Trendalytics report also revealed top trends with consumers.
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Sorry, Snapchat: Facebook Still Dominates Consumer Engagement
In a diversifying device landscape and a smattering of social platforms, consumers keep it simple.
Turo Connects Nostalgic Drivers With Rentable Vintage Vehicles
Peer-to-peer car rental company Turo taps into the luxury market as it continues to make a global splash.
X Out Names Cameron Dallas as Its New Face
The brand will tap into the social media star's enormous following to spread the word about its one-step acne…
The Goldstein Group and MSLK Form Partnership
The partnership will be known as TGG + MSLK.
Michael Kors First Fashion Show to Live-stream on Twitter
Twitter's new offering aims to merge the "first screen" experience of a live event with the "second-screen"…
Instagram Live Makes Fashion Week Debut
Instagram head of fashion partnerships Eva Chen shares how to win at live video during fashion week, plus…
Snapchat and A+E Develop Reality Show
A+E developed an unscripted reality show for Snapchat's Discover platform that will debut in April.
Pinterest Makes Images More Shopping-Friendly
Pinterest adds Shop the Look to detect stoppable items in pictures and Lens, which matches real-world items…
AOL Chief Marketing Officer on Expanding Makers, Why Brands Matter
Allie Kline sat down with WWD, while in town for AOL's Makers conference, to talk content marketing and how…
The Social Clutter Conundrum
Brands and retailers have crowded the social sphere, resulting in turned-off consumers.
Shayla Mitchell Appears at Wal-Mart for Maybelline’s New Mascara
The influencer was there to tout bold lashes, but she's also keen on the retailer's convenience and everyday…
Think Tank: How to Avoid Being a Socially Awkward Retail Brand
Brad Fay, chief research officer of Engagement Labs, explains.