Social Media
From Fragrance Layering to Ozempic Everything — 9 Beauty and Wellness Trends to Look Out For in 2025
Everything you need to know about the key beauty and wellness trends poised to take center stage in 2025.
What Comes After ‘Strawberry Makeup’? Egg White Facials.
Here, a breakdown of the top 10 beauty and wellness trends, respectively, by TikTok views growth according to…
Who Are the Influencers Driving Beauty and Fragrance Sales on TikTok Shop?
A dive into the top 20 influencers driving beauty and fragrance sales on TikTok Shop — plus their…
How Black-founded Canvas Beauty Topped $3 Million in Black Friday Sales on TikTok Shop
The brand sold more than 100,000 products in a single day, breaking the record founder Stormi Steele…
Ariana Grande’s R.e.m. Beauty, Sephora Among Top 10 Beauty Brands on Social Media in October
How "Wicked," the New York City Marathon and early advent calendar seedings fueled beauty's buzziest brands…
Suite Talk: Inside Daianara Grullon Amalfitano’s Office at Aldo Brand
The chief brand and product officer of Aldo Brand talks to WWD about checking results first thing in the…
The Top 25 Brands That Held Gen Z’s Attention in 2024
A new report by DCDX found that Amazon, Target and Sephora were in the top 25 brands by engagement and…
How Javon Ford Became TikTok’s Favorite Cosmetic Chemist
With his dry wit and encyclopedic knowledge of cosmetic science, Ford's road to internet fame has been the…
Snapchat Is Reimagining the Modern-day Shopping Experience for Gen Z
Snapchat's head of apparel and footwear, Crystal Alexander gives insights into how the social media platform…
How Judy Blue Became a Viral TikTok Brand
The size-inclusive brand celebrates its 25th anniversary this year.
‘Girl With No Job’ Claudia Oshry Lends Her Humorous Approach to WagWell as Brand Ambassador
The media entrepreneur has partnered with the dog wellness brand to share a humorous but conscious point of…
Beauty’s 15 Biggest Brands by Engagement on TikTok, Instagram and YouTube
A report by Dash Hudson shows brand engagement rates are growing on both TikTok and Instagram — though only…
EXCLUSIVE: A New, TikTok Trend-led E-tailer Wants to Be the ‘Supreme’ of the Beauty Industry
Founded by a beauty veteran, Haut Drops aims to combine entertainment, "drop" culture and beauty in a way…
How Is Social Media Really Impacting American Spending?
Survey research from Chime reveals the prominent consumer behavior trends occurring on social media today.
The 10 Most-purchased Beauty Products on TikTok Shop in August, per Charm.io
K-beauty skin care kits are soaring, plus a more nascent hair tool brand has joined the ranks of Wavytalk and…