personalization
Aptos Exec Says Consumer Trust and Personalization Are Retail’s Top Challenges
At NRF, Aptos' Nikki Baird said 2019 is the year of consumer trust—and outlined what that means for…
Could Personalized Apparel Help Retailers Survive Tariff-Induced Price Hikes?
Apparel retailers worried about the fallout from tariff-stricken imports could find their salvation in the…
Affirm Now Connects Consumers to Personalized Offers
Affirm, the company launched by PayPal co-founder Max Levchin debuted a new logo as it shifts from POS lender…
Most Shoppers Are Unimpressed With Your Attempts at Personalization
With plenty of personalization tools at their disposal, brands have little excuse for failing to serve up…
How Consumers, Data and Retailers Fare in a New Climate of Information Privacy
Shoppers want control of their valuable personal data, but they crave personalization, too—and they expect…
True Fit’s New Retail Analytics Tools Unlock Rich Customer Data
True Fit launched two new data-driven analytics products, True Insight and True 360, designed to offer…
Is Amazon or Walmart the Bigger Threat to Digital Retailers?
More than 41 percent of retailers cite Amazon as a threat—higher than the percentage that reported similar…
Consumers Want Personalization, but Not the Way Retailers Are Offering It
Retailers take heed: consumers are keen on personalization, but if it encroaches on their privacy, many of…
Personalization Only Works if Retailers Get the ‘Who’ Right
Maximizing customer value via personalization starts with identifying shoppers who are predisposed to spend…
This Company Thinks Blockchain and AI Can Supercharge Email Marketing
Blockchain's "smart contracts" with the power of artificial intelligence could bring email personalization to…
Why This Denim Veteran Says 3-D Body Scanners are “Vintage Tech”
3-D body scanners can help shoppers find better-fitting products or create made-to-measure apparel, all of…
Email, Marketing and Personalization: Are Brands and Retailers Living Up to Expectations?
How do Nike, J.Crew, Neiman Marcus and others score in email marketing execution?
This Tech is Going to Help Retailers Deliver More Personalized Experiences
A new tech solution will allow retailers to seamlessly facilitate more personalized experiences at both the…
These Personalized Efforts Are Changing the E-Commerce Game
Online purveyors may have to offer more personalized product to attract and retain today's digitally savvy…
Subscription Services Deliver on Personalization and Experiences
Subscription boxes are delivering on just the attributes traditional retail finds so elusive.