Leveraging its Fit Genome connected data set drawing from the apparel and footwear industries, True Fit launched two new data-driven analytics products designed to offer retailers enhanced intel via robust dashboards, reporting and customer intelligence. Both of the new offerings—True Insight and True 360—can serve multiple divisions within the fashion retail enterprise, from merchandising to product design to marketing.
Retailers are on a never-ending quest to get closer to customers and understand their buying behavior in the hopes of delivering the right product at the right time. True Insight can improve merchant’s understanding of their shoppers by helping them uncover target audiences, ferret out actionable patterns in purchasing, pinpoint which styles of clothing or shoes end up getting sent back most frequently, and identify issues with product fit. True Fit said it partnered with its network of retailers and brands to develop True Insight’s analytics and reporting dashboard.
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As touchpoints proliferate, retailers must have a way to pick up the breadcrumbs their consumers leave behind—wherever they may be. That’s where True 360 comes in. It’s designed to play well with all of the relevant vendors through the retailer’s personalization tech stack so third parties can leverage rich customer data to improve their recommendations, targeting and more. This is the place where those in the retail organization can access an individual shopper’s profile with demographic information, style preferences, brand affinities, size and fit history and more—but without sensitive personally identifiable information.
True Fit co-founder Romney Evans said these latest products are the result of taking the “power of our Fashion Genome outside the walls of our own software, and opening up the data and intelligence to help all the companies that serve our retail network.
“We’re committed to providing access to better intelligence to make every customer interaction truly personal and relevant,” Evans said.
Sean Condon, senior director of global digital commerce at ASICS credits True Insight with helping the footwear brand better leverage its wealth of customer data. “True Insight helps us visualize the powerful data in our platform so that we can make smarter product design and customer marketing decisions,” he said.
