True Fit
True Fit Launches AI Shopping Agent Built on Two Decades of Fit Data
Up to 70 percent of fashion-related questions asked to AI shopping agents are specifically about fit and…
Retail Tech: Oracle x Uber, Maersk and Fabric Automate Dallas Warehouse
Plus, merchants can use the new AI-powered Einstein Copilot from Salesforce to set up their digital…
Retail Tech: Amazon Extends BNPL to Retailers, True Fit x Shopify
TikTok has a new livestreaming partner in CommentSold, while Lilly Pulitzer signed up for Oracle cloud POS…
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Shuffle Board: Nike Shakeup, 3 Gap Inc. Execs Out
Nike reshuffled vice presidents while two Gap Inc. executives are gone and another will leave by the end of…
Retail Tech: PacSun’s Roblox News, Tforce Logistics Teams With Shipium
Meanwhile, Kindred detailed automation pilot results, and UPS is live on ShipStation's carrier services…
Retail Tech: Flexport Targets Shopify SMBs, Affirm Cuts Jobs
Lifestyle apparel brand FatFace implemented True Fit, while BigCommerce opens up its Multi-Storefront feature…
Nordstrom CEO Blames ‘Highly Promotional’ Holiday for 3.5% Sales Slump
"[It] is clear that consumers are being more selective with their spending given the broader macro…
How Brands Can Win Via the Extended-Size Market
While some brands have figured out how to cater to the extended sizes market, there remains a lot of room for…
These Denim Brands Offer the Best Fit, According to True Fit
Most of the top brands that U.S. consumers love for their fit have one thing in common: jeans.
Shuffle Board: Authentic Brands, Harley-Davidson, Ocean State Tap SVPs, CEO Shift at Lightspeed Commerce
Reebok creative director Kerby Jean-Raymond will step down, while True Fit hired a chief technology officer…
Retail Tech: True Fit Nabs $30M, Johnston & Murphy Adopts Yoobic, Rakuten Taps Afterpay
Sustainable marketplace Cerqular raised a pre-seed funding round, while Gymshark installed a new pick engine…
How Retail’s Managing a ‘Massive, Massive’ Shift to Mobile and Digital
The fashion industry has faced no shortage of hiccups in recent months, but the digital revolution shows no…
Building Brand Loyalty & Curbing Returns Through Fit
True Fit spotlights brands such as Old Navy, American Eagle, Levi's and H&M in its recently released Favorite…
VIDEO: How Digitization Can Help Nail the Online Order
True Fit shares where apparel and footwear retailers need to invest in digitization as more shoppers (and…
The Sizing Struggle: Is Consistent Fit a Possibility or Pipe Dream?
With the shift to online shopping, proper fit is a paramount concern for retailers as the cost of returns…