True Fit
Up Close: In Conversation with True Fit’s Jessica Murphy
In this Q&A, True Fit's Jessica Murphy explains the importance of search and why it's crucial for retailers…
Consumers Say Old Navy and Levi’s Have the Best-Fitting Bottoms
Data-driven personalization platform True Fit published research that says Old Navy and denim brand Levi's…
Consumers Had This To Say About the Brands That Fit Them Best
The brands they picked reflected tastes that vary by age, gender and geography.
WWD Recommends
Struggling to Serve Shoppers? Bamboo Rose and True Fit Can Help
The retail tech companies will use their varied expertise to bridge the gap between consumer purchasing…
To Spark Loyalty, Brands Must Take a Holistic View of Fit
True Fit synthesizes style preferences, specific measurements and returns data, and provides consumers with…
Brands Are Turning to Consumers to Help Them Solve for Fit
Following customers' lead is the key to accurate fit and sizing for companies like MySizeID, True Fit and Fit…
True Fit’s New Retail Analytics Tools Unlock Rich Customer Data
True Fit launched two new data-driven analytics products, True Insight and True 360, designed to offer…
True Fit Closes $55 Million Series C Investment
True Fit is in expansion mode. The retail industry’s data-driven personalization platform for apparel and…
Levi’s Virtual Stylist Can Answer Your Online Shopping Questions
Levi’s (LS&Co.) takes a digital leap forward with Virtual Stylist, a new artificial intelligence platform…
<b>True Fit</b> Announces $25 Million Series B Financing
Footwear and apparel discovery platform True Fit announced Tuesday it had secured $25 million in series B…