Trashie has fully acquired Savvy Search AI, a discovery and recommendation search engine, as the recycling and rewards startup pumps up personalization across its platform.
The deal brings artificial intelligence-driven find-and-recommendation capabilities to Trashie’s platform, which encourages consumers to send in unwanted textiles (and electronics) through its Take Back Bag and Tech Take Back Box programs in exchange for reward credits.
“Trashie exists to help people declutter and shop smarter,” said its founder and CEO, Kristy Caylor. “Savvy’s AI is being built into the next iteration of Trashie’s deal discovery platform, helping users to find more relevant offers through a more personalized experience.”
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While Caylor said the terms of the deal prevented her from disclosing its minutiae, she confirmed that Trashie “acquired all of the assets of the company, including the AI technology and all historical IP.”
“The first consumer-facing features include first-generation personalization capabilities that are already live in our communication flows,” Caylor told SJ. She said additional upgrades will come in the next six months, “across the entire Trashie experience—from cleanout to shopping.”
Not to mention, the team: Caylor said it integrated into Trashie’s in early February. Savvy founder Harsh Khurana is now senior vice president of product strategy; Savvy’s chief technology officer, Yaniv Silberman, is now director of engineering.
“Trashie’s vision is clear: make donations more convenient, rewarding, and impactful,” said Khurana. “Bringing our search and discovery technology into the Trashie platform is a natural fit. We’re excited to help consumers find more value in every interaction while having a positive impact on the planet.”
Savvy’s technology will be integrated across several areas of the platform, including tools to help users decide what to donate, as well as product discovery features to guide more conscious purchasing decisions. Plus, the system will recommend products from specific brand partners within the Trashie rewards marketplace, Caylor confirmed.
“We have the unique ability to connect our user’s shopping behavior and cleanout behavior,” she said. “We are collecting richer data across all touch points from our browser extension, to deal redemption and shopping and cleanout behavior.”
The acquisition comes as Trashie continues to scale its platform. The company recently closed a $10 million Series A round led by Ecosystem Integrity Fund, with participation from Marquee Ventures, Alumni Ventures, Rosecliff, One Ascent, Portfolia and others.
“For $68 a year, members get unlimited access to Trashie’s Take Back system. They can order Take Back Bags for textiles and request prepaid labels for tech Take Back Boxes year-round,” according to Caylor. “This new offering launched at the end of 2025. We have 15,000 subscriptions in the program’s first three months.”
To date, the company has diverted about 3.5 million pounds of clothing and collected nearly 80,000 electronics items through its take-back programs.
