IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
makeup
Greek Artist Kris Betta Launches Beauty Brand, Betta Beauty
The brand is an extension of Betta's art practice. She funded the business with the money she had saved from…
EXCLUSIVE: The Makeup Artist Who Trademarked ‘No-makeup Makeup’ 40 Years Ago Is Launching a Brand of the Same Name
Victoria Jackson, who coined "no-makeup makeup" in 1986 is launching a brand of the same name the only way…
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Beauty Shines Bright Amid Uncertain Backdrop at Cosmoprof North America
Despite larger societal factors giving pause, beauty industry leaders at Cosmoprof North America shared a…
EXCLUSIVE: ‘Lipotle’ — Wonderskin and Chipotle’s New, Avocado-inspired Lip Stain — Has Landed
Wonderskin's TikTok-viral lip stain is launching in a green, peel-off hue to celebrate National Avocado Day…
Ciara, Camila Morrone and Pom Klementieff Named Nars’ New Brand Ambassadors
The trio kicked off their ambassadorships with a campaign for Nars Explicit Lipstick.
EXCLUSIVE: Sephora’s Annual Beauty Bazaar, Sephoria, Is Coming to Atlanta
The retailer is bringing its two-day beauty festival, featuring more than 50 brand activations and…
EXCLUSIVE: RMS Beauty, Heretic Parfum Team Up on ‘Hauntingly Beautiful’ Fragrance
The launch of Scarlet Moon marks RMS Beauty's first foray into the category.
EXCLUSIVE: Troye Sivan Named Rabanne’s First Global Makeup Brand Ambassador
The singer, songwriter and actor will first appear in a campaign for Fresh Touch Foundation.
Blush Is a $59 Million Business on Amazon. Who’s Winning It?
At 39 percent year-over-year growth, blush is outpacing overall makeup sales growth on Amazon by 14 points…
EXCLUSIVE: Seaweed Bath Co. Acquires Andalou Naturals, Mineral Fusion
Adding Mineral Fusion and Andalou Naturals should allow Seaweed Bath Co. to expand into more categories.
50 Makeup Must-Haves and Essential Products 2024
Beauty Inc polled industry insiders and top makeup artists to discover the 50 must-have products of 2024.
Dior’s Peter Philips Prefers to Create Trends, Not Chase Them
The makeup veteran talks synergies between Dior's fashion and beauty businesses, product ideation and his…
How TikTok Fueled the ‘Drop Culture-ification’ of Makeup
How makeup's heaviest hitters — E.l.f. Beauty, Milk Makeup and Benefit Cosmetics among them — have cultivated…
How MAC Stays Tapped Into Culture
From its inception, MAC has always viewed itself as a cultural brand, instead of a makeup brand.