IEEPA Tariff Refunds Begin to Hit Importers’ Accounts
makeup
How Selena Gomez’s Rare Beauty Built a Community Through Purpose
Katie Welch, Rare Beauty's chief marketing officer, outlined the origins of the brand's community-building…
Kosas Sets Sights on Middle East With Sephora Partnership
Sheena Zadeh, founder of the Los Angeles-based clean cosmetics brand, reveals Kosas expansion plans and says…
EXCLUSIVE: Victoria Beckham, Augustinus Bader Join Forces on Clinically Backed Concealer
The Concealer Pen launches Sept. 4.
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Which Beauty Brands are Winning by Influencer Love in 2024?
Data from Launchmetrics shows influencers Mikayla Nogueira and Sanaa El Mahalli were among the top…
EXCLUSIVE: L Catterton-backed Dibs Beauty Inks First Retail Deal With Ulta
The makeup brand, best known for its $36 blush-and-bronze sticks, is slated to enter just under 600 doors…
Why Korea’s Beauty Scene Is Taking Over the World — Again
Nearly a decade after K-beauty's initial global emergence, new indies are seeing a fast and furious rise in…
E.l.f. Beauty’s Internal Company Playlist Is a Vibe
At E.l.f., the company playlist helps reinforce the familial vibes that executives continually cultivate.
How E.l.f. Became Beauty’s Most Innovative Marketing Machine
With a bias toward action, innovation and experimentation, E.l.f. has created a multifaceted marketing…
EXCLUSIVE: Huda Kattan Is Reclaiming Huda Beauty’s ‘Soul’ With Total Rebrand and New Foundation Launch
Huda Kattan is rebranding Huda Beauty in tandem with the brand's new foundation launch, which hits Sephora…
Dolly Parton Talks Rhinestones, Lipstick Launch and Country Girls Who ‘Dream of Glamour’
Starting with four lipsticks — one even named Jolene Red — Dolly Beauty is due out Aug. 22.
Addiction Tokyo to Unveil New Fall Collection at Bloomingdale’s Pop-up
To celebrate the one-year anniversary of its Stateside debut, the Japanese makeup brand will host a…
A Brief History of Guyliner: Egyptian Pharaohs, Rock Stars and Social Media’s J.D. Vance Eye Makeup Debate
More than 3,000 years of men wearing eyeliner.
Prestige Market Hot, While Mass Market Flat in First Half, According to New Report
Circana data shows the beauty market overall coming in at $15.3 billion.
The 18 Best Makeup Bags, According to Makeup Artists and Professional Organizers
These picks keep your beauty products safe and sound — and within reach.
EXCLUSIVE: WME Fashion Lauches Incubator Program for Aspiring Creators and Managers
Courses will include "Industry 101," finance, digital and social media, working with talent and celebrities.