MAC
WWD Predicts: Lower Lashes Come Into Focus
Jeremy Scott and Tadashi Shoji played up lower lashes with falsies and drawn-on lashes.
Backstage at Oscar de la Renta Fall 2017
Tom Pecheux for MAC channeled joy into his colorful eye look, he said.
Backstage at Prabal Gurung Fall 2017
The beauty look was inspired by a strong woman.
WWD Recommends
Backstage at Gypsy Sport Fall 2017
The theme for the makeup was "urban outdoors," resulting in a berry lip that stretched outside the lines.
Backstage at Milly Fall 2017
The hair look was "fractured ballerina," according to stylist Bob Recine.
MAC Plots New Store Formats, Lauder Posts Sales Gains
MAC is still struggling in the U.S. market, which dragged down sales gains from brands such as Tom Ford and…
Estée Lauder Sales Rise, Earnings Decline
MAC sales in the U.S. are still dropping, hurt by lower foot traffic at midtier department stores.
Influenster Releases the Most Popular Beauty Brands for Holiday 2016
Anastasia Beverly Hills is shaping up as a hit on Santa's list.
Algenist Goes for the Glow With Concentrated Luminizing Drops
The brand is becoming an authority at makeup offerings with skin-care properties.
Artis: Redefining the Makeup Brush
Artis is quickly becoming the authority in the makeup brush space – with distribution ranging from HSN to…
To Reinvigorate MAC in the U.S., Lauder Plans Innovation, Services
Lower department store foot traffic and tourist shopping caused MAC's sales to decline in the U.S. for…
Hudson Yards District and Beyond Set to Brim With Retail
Retail is seen growing exponentially on the west side in the next decade.
ColourPop and Hello Kitty Make Cute Cosmetics Together
The digital beauty brand's limited-edition collection with the iconic character is its biggest yet.
Balance Is Key to Social Media, Says MAC’s Laura Elkins
The makeup brand uses a balance of global and local social media technologies.
Kenzo, MAC Throw Studio 54-Themed Bash
MODERN-DAY FACTORY: There was an underground vibe at Paris’ three-story, multiroom Le Consulat on Paris…