MAC
Elizabeth Street Cosmetics and Anomie Unite for Pink Lips
The retailer and the beauty brand, both based in San Francisco, created a matte lipstick called Union Street…
MAC’s Liptensity, Influencers Help Build Billion-Dollar Lip Business
MAC's Liptensity contains high-intensity chromatic pigment that yields more pigment than any of the brand's…
Tribe Ties Social Media Conversation to Future Revenue Growth
The company's latest metrics predict which beauty companies will grow.
MAC Cosmetics, Proenza Schouler Celebrate Fashion Initiative
The American fashion brand was given the opportunity to present its resort collection during couture week in…
MAC Cosmetics Unveils New MAC Pro Store in Milan
The beauty company currently operates 60 doors in Italy.
MAC Taps Kabuki, James Kaliardos, Diane Kendal
Kabuki, James Kaliardos and Diane Kendal teamed up with MAC Cosmetics to develop a 50-piece makeup line that…
MAC’s Karen Buglisi Weiler on Keeping Faith in the Brand
The hippest of makeup brands works on keeping its cool.
Lauder: If You Are Standing Still, You Are Going Backward
At the WWD Beauty Summit, William Lauder discussed what attracts the company to a brand and how consumers are…
MAC Presents Global Trends in Berlin
The three-day event highlighted A/W 2016 styles, and introduced new product innovations.
Beauty Inc Shopper Stalker: Willowbrook Mall in Wayne, N.J.
WWD visits the first freestanding NYX store on the East Coast and see how it stacks up versus neighboring…
Pete Unplugged: Moving On Up. Again.
As consumers look for more expertise and individualism in the product landscape, brands across all categories…
Charlotte Olympia Teams With Bodyism on Activewear Line
The collection is to launch in May.
MAC Unveils Collaboration With Chris Chang
The Taiwanese-born designer has a high-profile in China having been featured as a judge on a design-related…
Five Minutes With Ruby Rose: Modeling, Acting and Inspiring LGBT Youth
Model and actress Ruby Rose discusses being an LGBT role model and what's next in her movie career.
Five Minutes With Halsey: Singer Talks MAC Lipstick, Changing Hair Looks and Coachella
Singer Halsey dishes on her new MAC lipstick, her changing looks and Coachella.