Launchmetrics
Paris Fashion Week Sees Spike in Audience Figures
French fashion's organizing body said the videos produced for the event received 153.5 million views on its…
Launchmetrics Buys Chinese Influencer Analytics Platform Parklu
The deal gives the data research and insights firm a foothold in China as the country cements its dominance…
Paris Fashion Week Confirms the Power of the Runway
Brands that staged hybrid events, combining a physical show and digital elements, fared better than those…
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Paris Fashion Week Seeks Balance Between Physical, Digital Worlds
As the Paris shows kick into high gear, branding and strategy experts advise how brands can flourish with a…
Launchmetrics: How to Build Brand Equity in the Face of a Crisis
As businesses reopen and brands seek to reset their business plans, they will need to make smarter decisions…
Launchmetrics CEO on Amplifying Digital Fashion Weeks
"I get the feeling that this fashion week will be a test for the next one," says Michael Jaïs.
PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV
The majority of MIV came from the fast-fashion e-tailer's owned media, according to Launchmetrics.
EXCLUSIVE: Emilia Clarke x Clinique Generates $6.7 Million in MIV
Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.
Coronavirus Dents Social Media Mentions for Paris Fashion Week
Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data…
The Beckhams Won London Fashion Week, According to Launchmetrics Data
Victoria Beckham topped Launchmetrics list with Richard Quinn and Tommy Hilfiger following closely behind.
Marc Jacobs, Michael Kors, Ashley Benson and Camila Coelho Among Winners in Media Impact Value
The total media impact value of New York Fashion Week was $154.3 million, according to Launchmetrics.
Launchmetrics Buys Visual Content Agency Imaxtree
The data research and insights company wants to invest in content, expand further in China and launch an…
Huda Beauty Generated More Than $50 Million of MIV in Just One Month
The bulk of that number comes from the brand's influencer relationships.
For Beauty Brands, Recognizing One’s Owned Media Value Is Power
The industry standard for monthly owned media impact value is $5.1 million, according to data from…
Launchmetrics’ Numbers Support Strength of Paris, Italian Men’s Fashion Weeks
The firm analyzed media placements from the spring '19 season.