Launchmetrics
Fashion Events Are Flourishing: Here’s Why
Mastering the guest list — a mix of celebrities, media and influencers — is key to a standout event, a new…
The Power of the Media Voice Perseveres
Across major fashion events, media placements on social platforms were 547 percent more valuable than online…
Designer Shifts Create Most Impact Among Consumers in 2025
Launchmetrics' year-end survey also found that unconventional ambassadors attracted interest this year.
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Paris Fashion Week Almost Eclipsed the Cannes Film Festival
Preliminary data from Launchmetrics suggests that a host of new creative directors — at Chanel, Dior…
Launchmetrics Unveils AI-powered Tools to Decode Brand Perception
CEO Michael Jaïs is adding some emotional intelligence to the familiar media impact value.
Lectra’s Maximilien Abadie on Reshaping Fashion’s Future With AI and a Consumer-first Mindset
The executive behind the acquisition of Launchmetrics was appointed deputy CEO in June.
Industry Leaders Weigh the Transformative Power of Brand Ambassadors in Fashion and Culture
Leaders from Meta, Society Management/Elite Model Management and Launchmetrics discuss the evolving role of…
Thai Celebrities Added Firepower to Paris Fashion Week
Data firm Launchmetrics said Asian celebrities dominated the global fashion conversation during the nine days…
At Paris Fashion Week, Small Shows Were a Big Trend
Despite shrinking budgets and guest lists, the French capital recorded a 53 percent year-on-year increase in…
L’Oréal, Dior and MAC Got the Most Media Attention in Q3, Launchmetrics Says
Celebrity launches, including Beyoncé's Cécred and Bella Hadid's Ôrebella, were among the top beauty moments.
EXCLUSIVE: Dior Names Indian Actress Sonam Kapoor as Brand Ambassador
The Bollywood star's presence at the Dior show in September generated a total media impact value of $2.7…
Zendaya Generates $1.7 Million in MIV for On During First Two Days of New Advertisements
The actress is a brand partner of the Swiss sports brand.
Filipino and Thai Stars, TikTok and Gala Scored Big Attention During Paris Fashion Week
The latest data from Launchmetrics underscored the importance of video-first content and celebrities.
Launchmetrics Parent Company Lectra Launches AI Platform to Reduce Waste; Woolmark’s Anti-synthetics Campaign
Insulation company Thermore launched Invisiloft padding from recycled PET bottles.
Dior – and Celebrities From Thailand, South Korea, and the Philippines – Ruled Paris Fashion Weeks
Launchmetrics data shows that Pia Alonzo Wurtzbach and Tomorrow x Together generated huge media impact during…