Launchmetrics
Are Microinfluencers the New Favorite Child?
A new report from Launchmetrics shows that an increasing number of fashion, luxury and cosmetics industry…
Priyanka Chopra, Michael Kors Top Media Impact Value at NYFW
Chopra generated $532,000 in media impact value and 54,000 engagements with a single post, according to…
Chiara Ferragni Tops Influencer Impact for the Spring 2019 Shows
Ferragni generated a whopping $18.3 million in media impact value during the spring 2019 shows, according to…
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EXCLUSIVE: Launchmetrics Partners With Pinterest on Data Tools for Brands, Influencers
The partnership wants to pair brands with influencers and provide educational tools.
Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie
Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more…
Brazilians Top Influencer Charts in Paris
Bruna Marquezine, Camila Coelho and Marina Ruy Barbosa earned the most likes, alongside Chiara Ferragni and…
Launchmetrics Raises $50 Million in Funding
The digital marketing and analytics company said it will use the financial injection to accelerate its global…
When It Comes to Beauty, It’s an Influencer’s World
A new Launchmetrics report, released today, says that influencers are beauty's most dominant voice.
Launchmetrics Hosts Influencer-Themed Round Table in Paris
The firm also presented the findings of its latest annual study on marketing influencers.
Launchmetrics Offers Tool to Help Brands Track Influencer Campaign Performance
The IRM tool is the result of Launchmetrics' recent acquisition of the Style Coalition.
Valuing Fashion Shows: Launchmetrics, CFDA Study Impact
A new study looks at how the message from fashion shows ripples out to consumers.
Launchmetrics Acquires Visual Box, Launches Platform
The company has launched a public relations and influencer monitoring tool dubbed Discover.
Launchmetrics Expands to Japan With Futaba
The company has partnered with Tokyo firm Futaba Tsushinsha, whose clients will have access to Launchmetrics'…
Fashion GPS, Augure Combine to Become Launchmetrics
Fashion GPS has merged with Augure, a Paris-based firm that specializes in influencer marketing.