Launchmetrics
Bottega Veneta, Molteni&C, Cassina Top Milan Design Week Charts
Insights by Karla Otto issued its first Milan Design Week digital impact report showing Molteni&C topped the…
Asian Celebrities Were the MVPs of Paris Fashion Week
Pia Alonzo Wurtzbach-Jauncey, Heart Evangelista, Wonyoung Jang and Momo were among the most impactful front…
Lectra Acquires Majority Stake in Launchmetrics
After acquiring a 50.3 percent stake this month, the technology solutions company will acquire the remainder…
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Launchmetrics Integrates Tools to Optimize Sample Trafficking
The data research and insights company is merging its Samples and Discover tools to help brands to measure…
Paris Hits New Attention Record, Brands Post Less but Better, Launchmetrics Says
The fashion capital leapt 30 percent to hit $499 million in media impact value, while Dior, Gucci and Prada…
Barbie, Beyoncé and Taylor Swift Are Winning the Attention Sweepstakes for Brands This Summer
Launchmetrics data shows big wins for fashion houses dressing the singers' tours — and creating pink-heavy…
Paris Fashion Weeks Thrive on Pop Culture Synergies
Pharrell Williams and Cardi B helped drive engagement around the Paris menswear and haute couture shows, a…
Research Reveals Insights Into What’s Driving the Future of Sportswear
The latest Launchmetrics report dives into sportswear, highlighting key trends and the brands who won the…
Margot Robbie’s Schiaparelli Dress From ‘Barbie’ Los Angeles Premiere Generated $2.1 Million in Media Impact Value
The actress is promoting the film coming to theaters on July 21.
Sneakers, Collaborations Dominate in Inaugural Launchmetrics Sportswear Report
Tiffany & Co. and Nike racked up $11 million in MIV in just five days after the release of their…
EXCLUSIVE: British Vogue Tops Inaugural Launchmetrics Ranking of Glossy Magazines
The tally of ad pages for the first quarter of 2023 also measured "share of voice" and the ratio of…
Launchmetrics Expands Into Homewares and Sportswear
The data research and insights company estimates the move will double its pool of potential clients.
Dior Ruled Fashion Month, Launchmetrics Data Shows
The French brand earned $42 million in media impact value, and ranked as the most downloaded and most viewed…
First Look at Chanel’s New Handbag Campaign Starring Blackpink’s Jennie
The K-pop artist was captured on the streets of Seoul in the images shot by Inez van Lamsweerde and Vinoodh…
Louis Vuitton Signs BTS Member J-Hope as Brand Ambassador
BTS were previously signed as collective ambassadors for the French luxury brand.