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Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings

Since joining as CEO last July, Suzanne Silverstein is quickly making her mark across a wide swath of the…

Alex Mill Joins the Jeans Game

The brand continues to slowly evolve while maintaining a tightly edited assortment.

Levi’s Cuts Workforce as Michelle Gass Takes Charge

The denim company is eliminating 10 to 15 percent of its corporate employees as it moves to a more…

Levi’s Wants a Bigger Slice of the Market in Asia

The legacy denim giant's incoming CEO, Michelle Gass, spoke at NRF 2024 Sunday, where she laid out her…

‘Ski In Jeans Day’ Breaks World Record

A new record was set at Jackson Hole Mountain Resort for the most people skiing in denim.

Still Here Opens Second Store in New York on Madison Ave.

The independently owned women's denim brand has operated a much smaller location in NoLIta since 2022.

Still Here Opens Second Store in New York on Madison Avenue

The independently owned women's denim brand has operated a much smaller location in NoLIta since 2022.

True Religion’s Growing Faith in Global Expansion

Developing a larger overseas footprint is a key component of the brand's strategy to eventually double its…

Mack Weldon to Introduce Denim With Antimicrobial Properties

The product is made with Iconic+ Silver, which means it can be washed less frequently.

For Abercrombie & Fitch, Sales and Inventory Are Moving in the Right Direction

The company ended the second quarter with 30 percent less stock from a year ago, with net sales up 16.2…

Faherty to Launch Denim Collection After 10 Years of Research and Development

The East Coast-skewed sportswear brand has offered cavalry twills and stretch terry in the past but is now…

What Erewhon and Muji Have in Common With Denim Sourcing: Short Takes

Erewhon smoothies may be king, but so is cotton.

DTC Chat: AYR’s Max Bonbrest and Brice Pattison on Making Clothing Meant to Last

The brand is keeping comfort and longevity at top of mind.

Levi’s Latest Anniversary Style 501s Tout ‘Circulose,’ Plant-based Details

The denim brand is reinvigorating its famous style.

Closed, a German Label Rooted in Denim, Tweaks Visual Identity

The firm switched up its logo, packaging and imagery as it guns for 200 million euros in revenues within the…