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innerwear

Victoria’s Secret Stock Falls Even As Revenues Rise

The lingerie business shows signs of a comeback. But Wall Street is not satisfied.

Victoria’s Secret Stands Alone on the Public Market With Mixed Reactions

Revenues increased, compared with last year, but investors were not impressed. Shares fell more than 10…

EXCLUSIVE: Aerie Real Taps a New Kind of Brand Ambassador

The innerwear brand's Aerie Real role models have grown to include voices throughout the community.

Target Taps Rachel Comey, Victor Glemaud, Nili Lotan and Sandy Liang for Fall Designer Collection

The limited-edition assortment is available online and in stores.

The Growing Plus-size Market Faces Itty-bitty Assortments and Lack of Options

In a fashion landscape that is currently dominated by talk of diversity and inclusion, why can't companies…

Champion Owner Raises Second-Half Outlook

HanesBrands' plan to cultivate Champion's race to $3 billion is well on its well, with new products intros…

HanesBrands Updates Guidance Thanks to Strength in Innerwear, Activewear

Company shares shot up 6.32 percent Thursday as a result.

La Perla Gets Cozy With Comfort Zone

The luxury lingerie brand's latest offerings are designed for everyday life.

Victoria’s Secret’s Stock Surges as It Makes Debut on Public Market

Shares of the newly formed Victoria's Secret & Co. closed up more than 29 percent during its first day of…

Cosabella Pumps Up Inclusivity With New Underwear Sizes Across Genders

The luxury lingerie brand will soon offer technically fitted underwear, sleepwear and swimwear in select…

Victoria’s Secret Renamed as It Prepares for Life on the Public Market

Shares of Victoria's Secret & Co. began trading provisionally Monday and were priced around $45 each.

ThirdLove Teams Up With Shoe Designer Sarah Flint for Sleepwear Collab

The limited-edition collection will be available on the lingerie brand's website.

EXCLUSIVE: A Look Inside Victoria’s Secret’s Updated Stores

Manhattan's Fifth Avenue flagship opens to the public with plus-size mannequins, soft lighting, full-length…

Gilly Hicks Marks Its Happy Place in Columbus, Ohio; Giving Away $100K to Shoppers

The moves are part of the innerwear brand's multiyear growth strategy.

Kate Moss Wears Kim Kardashian West’s Underwear

The '90s supermodel was made famous by posing in Calvin Klein underwear.